Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Young Adults Prefer Offlin...

Online Ads Don't Engage Mo...

Print/TV Ads More Relevant...

Print Coupons Favored by F...

Digital Marketing Evolving...

Newest Summaries

The USPS Household Diary S...

Getting Past the Trash Bin...

Cross-Channel Commerce: T...

The Response Rates of Pers...

Inserts/Coupons

Fast Facts ( 11 )

Summaries ( 2 )

Displaying 1 through 2 of 2 items

Vertis Customer Focus, Retail 2006: Media & Ad Inserts

Publication Year 2006

In today’s Internet age and ever-changing retail landscape, the study’s findings show that advertising inserts are read at the same level and remain an integral channel for retailers to reach consumers.

Added: 06/25/2007

The Impact of Feature Advertising on Customer Store Choice

Publication Year 2006

This research adds a new paradigm -- where actual observed shopping behavior is correlated with the advertised item.

Added: 06/25/2007

Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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