Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Personalization

Fast Facts ( 4 )

Summaries ( 3 )

Displaying 1 through 3 of 3 items

The Response Rates of Personalized Cross-Media Marketing Campaigns

Publication Year 2009

This study, performed independently for MindFireInc, compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications.

Added: 01/28/2010

Americans Reject Tailored Advertising and Three Activities that Enable It

Publication Year 2009

According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online, and the more they know about how they're being tracked the less they like it.

Added: 10/07/2009

The Power of Personalization: The Impact + Influence of Individualized Content Delivery

Publication Year 2008

CMO survey of 700+ top marketing executives insights into the various effects of customized content, collateral and personalized Web interaction on marketing effectiveness, customer acquisition, retention, and business outcomes.

Added: 09/30/2008

Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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