A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing."
The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing.
InfoTrends’ white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix, as well as InfoTrends’ desk research and studies.
