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Out-of-Home

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Airport Advertising Effectiveness: An Exploratory Field Study

Publication Year 2008

Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations.

Added: 07/18/2008

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Print in the Mix is published by the Printing Industry Center at RIT and made possible by a grant from The Print Council.
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