The USPS Household Diary Study: Mail Use & Attitudes in FY 2009— Periodicals

Publication Year 2010

The latest version of USPS's study examines numbers and trends related to magazines and newspapers delivered via the US mail.

Added: 08/24/2010

It’s Not Your Father’s Magazine Ad: Magnitude and Direction of Recent Changes in Advertising Style

Publication Year 2008

In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective.

Added: 12/01/2008

Accountability II: How Media Drive Results and Impact Online Success

Publication Year 2007

This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

Added: 09/26/2008

Revving Up Auto Sales: Media Effectiveness and Efficiency Across the Automotive Purchase Funnel

Publication Year 2007

Magazines alone, or working in synergy with other media, consistently yielded the most positive results.

Added: 03/19/2008

Measuring Media Effectiveness: Comparing Media Contribution Throughout the Purchase Funnel

Publication Year 2006

This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent.

Added: 01/10/2008

Accountability: A Guide to Measuring ROI and ROO Across Media

Publication Year 2005

A compilation of top-line synopses of research and data on marketing media mix effectiveness, with a focus on magazine advertising.

Added: 10/09/2007

Dimensional Relationships of Recall and Recognition Measures with Selected Cognitive and Affective Aspects of Print Ads

Publication Year 2006

Print ad content, when perceived as meaningful, results in consumers retaining ad details and being able to recall later when prompted. Contrarily, if a print ad’s strength is its attractiveness, consumers are not as likely to recollect ad details and facts, but instead to simply recall the brand name or product.

Added: 09/21/2007