White Papers, Studies & Reports
The Case for Print Media Advertising in the Internet Age by Patricia Sorce, Ph.D. and Adam Dewitz, Rochester Institute of Technology (2006)
The Reality About the Promise of Printing in the Digital World by Harvey R. Levenson, Ph. D. and Cal Poly Graphics Communications graduate students (2007)
The Importance and Value of B2B Advertising During Times of Economic Uncertainty, American Business Media (2009)
A Channel in Transformation: Vertical Market Trends in Direct Mail 2009 by the Winterberry Group (2009)
"TransPromo Made Simple" from InfoPrint (free registration required to download) (2009)
Driving Successful Email and Direct Mail Integration, from Merkle (2010)
The State of the News Media Report 2010, Pew Research Center's Project for Excellence in Journalism (2010)
Digital Color Printing for Mid-Volume Direct Mail Applications: Comparing the Costs & Response Rates for Inkjet & Toner Technologies, prepared by Interquest for RISO (May 2010)
An Investigation into Printing Industry Demographics—2009, by Frank Romano and David Broudy, Rochester Institute of Technology (May 2010)
