The Print Council has taken a major step to “tell the story of print” by underwriting research on the effectiveness of print media via this unique website, Print in the Mix, which brings together credible information to help the industry pull together the facts and figures necessary to promote print.

Our sponsor companies are committed to demonstrating to media specifiers that print has an effective ROI and a powerful place in the marketing media mix. We have brought together compelling research that exhibits the power of print and it is our responsibility to “tell that story.”
 
Formed as a business development alliance by leaders across the graphic arts industry, The Print Council seeks to influence and promote the greater use of print media through education, awareness, market development, advocacy, and research.
 
The Print Council’s first project was the development of a brochure, Why Print? The Top Ten Ways Print Helps You Prosper, which demonstrates in full-color the extraordinary effectiveness of print. Besides this brochure and Print in the Mix, today we are actively involved in promoting print's ROI via our Print Delivers seminars, as well as other intiatives.

How you can help

Sponsoring members represent a range of industry interests from commercial printers to industry suppliers and software and services providers. 
 
In support of our mission, The Print Council seeks the financial support of printers, suppliers and related companies who believe that it is vital to have the message of print’s value told aggressively in the media marketplace. 

For more information, please do not hesitate to contact our Executive Director Ben Cooper at 202-973-5977 or bycooper@wms-jen.com or via our online contact form.