FAQ

What is meant by a survey's sample size and margin of error?

There are about 209 million adults in America, of every imaginable background and circumstance. So how can a survey of 1,000 adults reflect what the entire country is thinking?  The Public Agenda Organization provides a concise and clear explanation on their page,  "Best Estimates: A Guide to Sample Size and Margin of Error."

Can my organization submit a report or study for possible addition to Print in the Mix ?

Yes, you may. Here is our process:

In considering industry and academic studies for addition to Print in the Mix, first we determine if the study or report is a fit with our purpose -- to provide relevant and reputable data related to the effectiveness of print media in the marketing mix.

Next, we thoroughly review the research methodology to ensure sound measurements and processes that reliably back the accountability of print media advertising.

If the study or report meets the guidelines and goals of the site, we need to incorporate the research methodology data into our summary format and make it publicly available.

If you are interested in submitting a work for consideration, please contact Liz Dopp, Managing Editor at eadppr@rit.edu or 585-475-7436.

Research service available to full members of The Print Council

While the staff of Print in the Mix is unable to offer:

• Primary/field research services (collection of data that doesn't already exist -- e.g. competitor analysis, product research, potential customer lists).

• In-depth secondary research (e.g., summaries and collation of existing research).

We ARE able to:

• Use resources available to us (that permit redistribution and use of data/info) to answer specific questions of a definite nature (e.g. where can I obtain a current snapshot look at the printing industry?).

• In answer to a specific research request (e.g., where can I find data/information on ______), supply a detailed list of specific points and links to info and data points via:

• Freely accessible relevant online articles and data
• Government sites/data
• Trade association contacts and relevant data
• Details on how to access $$ material (public library databases, links to fee-based databases, online research services such as INFORM (nonprofit, cost recovery research service)

What is RSS?

RSS is an easy way to keep updated on the news that's of interest to you. Instead of having to go to websites to see if there's a new story or feature, you can use RSS (which stands for Really Simple Syndication) to tell you every time the news you want is updated.

How can I use RSS?

To use RSS, you need to choose a news reader. There are many to choose from, such as the easy to use, web-based Bloglines. News readers display RSS information feeds from your chosen websites on your computer. All you have to do to get set up is to select an RSS feed from the list below.

Here is a comprehensive list of news readers.

---