About Print in the Mix
Established with a grant from The Print Council, an alliance dedicated to promoting the greater use of print media, the mission of Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness is to advocate and educate for the value of print as a viable and effective ROI in the marketing strategy media mix. We aim to do so by providing compelling, verifiable, and factual data from academic and reputable sources that make the case for print.
The Print in the Mix Clearinghouse is housed at Rochester Institute of Technology and is published by the Printing Industry Center at RIT. We are joined in this endeavor by faculty and staff from universities coast-to-coast who study printing industry trends. Together we review research from a variety of academic and industry information sources and distill the quantitative facts and detail how the research was done to present top-line synopses for use by media specifiers, print providers, and others as they make the case for “print in the mix.”
We hope this site proves useful in its aim to bring together compelling research exhibiting the power of print.
