Asked to judge the acceptability of various channels for marketing purposes on a scale of 1 to 5, respondents give direct mail an average score of 3.9, followed by e-mail at 3.7. All other channels average under 3.
Consumers indicate the most attractive type of environmentally conscious marketing is that which focuses on “specific user benefits” such as saving money on bills or longer product lifespan.
What is the proclaimed driving force behind the pursuit of personalized marketing? Over 700 marketing executives surveyed by the CMO Council in 2008 say the top factors are...
Point-of-sales (POS) displays at supermarkets boost brand sales, on average, 1.2 percent to 19.6 percent depending on the product and type of display...
Dynamic Logic's research study asked consumers about their overall attitudes towards various advertising mediums. Print advertising and other traditional forms rate most positively, while more intrusive forms--such as non-opt-in email and mobile ads-- lag in consumer appeal.
