Proving that traditional media drives online leads, Telmetrics, a provider of advertising call measurement solutions, has released data demonstrating that many consumers visit a business’s Web site after viewing their Print Yellow Pages ad.
According to a report by Knowledge Networks, while 83% of the Internet population participates in social media -- less than 5% regularly turn to social media sites for “guidance on purchase decisions.”
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.
Traditional print magazine publishers released 76 digital initiatives during Q1 2009, a 10% increase year-over-year, according to research from Magazine Publishers of America (MPA).
In the past months, several magazines have experimented with making their advertising pages digitally interactive, enabling readers to take pictures with their mobile phones of "snap-enabled” ad pages in a magazine and receive back, via their phone, a coupon or some other promotion.
According to a study from psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than demographics.....
The 2009 DMNews/CognitiveDATA Data Management Survey queried C-suite executives on customer database management. As part of the survey, data related to personalized marketing mail was collected...
Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of Catalogs is 12,524. Online catalogs continue to grow, but catalogs with print versions are still vital.
According to a Harris Interactive survey, commissioned by Parade Publications, nearly 90% of Americans continue to read their local newspaper, both in print and online.
When it comes to investing in sustainable business behaviors and programs, 58% of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years -- but how companies chose to market that commitment is mixed.
Results from a recent study comparing in-store and out-of-store marketing communications and their influence. One finding: Internet advertising seemed to have minimal impact on planned or unplanned purchases in-store.
A recent study finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to.
The Magazine Publishers of America has released new analysis of media effectiveness that goes beyond treating all looking at all minutes of consumer media usage as equal.
According to a new study released today by Bredin Business Information (BBI), major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics.
According to a survey by the Newspaper Audience Databank (NADbank) newspaper readership is solid in Canada showing that 77% of adults read either a printed or online edition of a daily newspaper in the past week.
According to BIGresearch's survey of over 17,000 US consumers, magazine ads lead at influencing online search for additional information on products and services.
Research from The Participatory Marketing Network and Pace University's Lubin School of Business' Interactive and Direct Marketing Lab finds that 84% of younger Gen Y web users notice ads on social networks, yet only 19% find these ads relevant.
A recent Burst Media survey finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits.
Although online search dominates with consumers for finding local business info, consumers say they don't rely on search engines alone but use search in combination with print and other local media.
A recent Forrester report finds that the majority of online and offline consumers still turn to the printed Yellow Pages for locating goods and services.
