According to recent research, many of the print mailings and online messages that companies send to their loyalty reward program members miss the mark.
An upside finding is that the Senior demographic reported a spike in engagement with rewards programs since the same questions were asked in 2007.
According to the USPS Household Diary Study, more than one of five households surveyed reported making a purchase as a result of advertising mail received.
According to Scarborough Research, the Sunday newspaper (51%) and other print sources remain the top means for acquiring coupons. The study also finds text messages and email and finds they are an emerging source for coupons.
According to the latest survey from the ANA (Association of National Advertisers), marketers are still feeling the pressure to reduce costs and spending. Today, 87% of survey respondents indicate they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93% six months ago.
Veronis Suhler Stevenson's latest Communications Industry Forecast (CIF) predicts that total communications spending will decline 1% in 2009 to $882.6 billion, but grow 3.6% per year over the next five years...
According to a survey by the Association of National Advertisers (ANA), BtoB Magazine, and in collaboration with marketing services firm ‘mktg.', despite ongoing concerns about measuring ROI and effectiveness, 66% of marketers have used social media in 2009 (compared to 20% in 2007) and 50% have employed viral videos (up from 25% in 2007)—representing the two largest jumps in ranking.
According to am email deliverability study from Return Path, more than 20% of email is not delivered to the consumer's inbox. The failure rate is even higher for B2B commercial emails.
According to the NCH's Mid-Year 2009 Topline Coupon Facts, Sunday free standing inserts (FSI's) accounted for the majority of coupon distribution (86.2%) in the first half of 2009.
Research commissioned by UK-based Direct Marketing Association's (DMA) Inserts Council finds that printed advertising inserts complement online marketing by generating a significant online response.
The research found that an average of 52% of responses to inserts went online for additional information about a product or service.
The Internet is “by far” the most important source of business information for top executives, according to the Ninth Annual Forbes/Gartner C-Level Executive Study,
According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of US consumers surveyed say they are frustrated by the most common types.
Newspaper advertising remains the leading advertising medium cited by consumers in planning, shopping and making purchasing decisions, according to early data from a MORI Research survey.
A Harris Interactive poll finds that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and means (face-to-face, print advertising, phone calls) and online media (company websites, review-oriented websites). Social media was the least frequently cited source for purchase decision information.
According to a study by interactive marketing agency Rosetta, retailers who use newspaper advertising aren't doing a good job of connecting those ads to their e-commerce sites...
According to a study conducted by WorkPlace Media, while brands are setting up shop on social networks, such as Facebook and MySpace, nine of 10 respondents (89%) say they do not follow any brands via a social networking site.
Recommendations by friends and family, opinions posted by
consumers online, and brand websites are the most trusted forms of advertising globally, according to the latest Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
According to the “Rise of the Digital C-Suite” study from Forbes Insights and Google, the Internet has become the most valuable information resource for US executives.
More than one-third of Americans (37%) say that TV ads are most helpful to them in making a purchase decision, with newspapers ranking second (17%). The most ignored advertising format is banner ads (47%).
The Nielsen Company has issued a new report challenging popular assumptions about teen media usage and finds that "teens can often be reached by the same means as their parents."
While participation on social networking sites has jumped in the past year (43%, up from 27% a year ago), users view it as a means to communicate and interact with one another rather than a way to shop for products and services or to be marketed to.
A report on search engine marketing (SEM) finds that while marketers continue to invest in search ads, they are less than satisfied with the results they're getting.
According to a new forecast from Forrester Research, consumers will receive more than 9,000 e-mail marketing messages a year by 2014. Ths equates to about 25 messages a day, more than double the daily average that consumers receive today.
Epsilon's Global Consumer Email study “demonstrates that the email channel does not exist in isolation from other online and offline channels,” says Andrew Frawley, president, Email and Digital Solutions at Epsilon. “Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs.”
