Results of the 10th annual “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2010”, from the Custom Content Council (CCC),
According to a recent study from Target Analytics, direct mail was the top revenue channel in 2009 for non-profit organizations. Channel analysis determined that direct mail delivered nearly eight out of every 10 donated dollars.
Analysis of daily printed newspaper readership performed by Scarborough finds that Readers Per Copy rates increased over the past three years by an average of 7.5%, "further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers.”
While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it.
According to data from The Nielsen Company, newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), yet Internet redemption is very much on the rise.
Constant Contact's 2010 US Small Business Attitudes & Outlook Survey finds that small businesses are feeling more optimistic about the economy. Also, the number of marketing venues small businesses rank as important in attracting new customers is on the rise.
All three major B2B media revenue streams declined in 2009 compared with 2008, according to American Business Media.
Examining B2B 2009r evenue, print and trade shows represent 2-3x the revenue stream of digital.
The results of its fourth annual 2010 Marketing Survey of online marketing professionals from Datran Media. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009, and nearly three-quarters (73.6%) believe that advertising revenues will increase in 2010.
According to Outsell’s Annual Advertising and Marketing Study 2010, U.S. B2B advertising and marketing spending will increase by just 0.8% this year, to $129 billion, yet interactive spending will climb 9.2%. With this said, close to three out of four B2B marketers surveyed believe in the power of integrated media and Outsell advises B2B publishers to think twice before giving up on print.
According to the recent findings of a survey about how members of different generations learn about charities, interact with them, and support them, members of Generation Y (born from 1981 to 1991), and Generation X (born from 1965 to 1980) -- now make up more than half of today's pool of potential donors.
Direct mail remains the dominant way through which Matures give, with 77% of donors born in 1945 or earlier saying they had given through the mail in the last two years. Among members of Generation X and Generation Y, direct mail remains at the top, yet no single way of giving dominates for online giving is popular too .
According to a study from marketing technology provider Unica, 75% of marketers with an online presence use website data they collect – such as customer interests, intent, and behavior -- when making decisions about marketing offers.
Email is the most popular marketing channel that collected web data is applied to and thehe second-most-popular use of web data is applying it to direct mail.
The Marketing Executives Networking Group's (MENG) its Third Annual Survey of Top Marketing Trends. “Marketing ROI” moved from the third most important marketing concept in last year’s survey to the number one spot in this year’s survey, followed by “Customer Retention” and Brand Loyalty.” In addition, “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time this year.
Magazine executives spent much of last year telling anyone who would listen that they were taking their brands digital. Their message this year: Print rules.
Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign touting the “power of print.”
According to Pew Research Center's study Understanding the Participatory News Consumer, the "overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the Internet, local newspapers, radio and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day."
New research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as contrroversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.
According to a survey to determine how US magazine publishers and editors keep up to date, the top channel most often used to learn about new products and services is print. The top channel for news and industry info is the Internet.
According to research conducted by Signet Research, 52% of subscribers to B2B print magazines say print-only is their preferred format.
Overall preference for the digital edition of a particular B2B magazine was 30%, while only 4% said they preferred website-based content only.
An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales.
As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains."
The 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and the UK's Direct Marketing Association (DMA), shows that marketers are continuing to underestimate the percentage of consumers who welcome items of direct marketing.
Print magazine and newspaper ads are becoming more interactive with the addition of interactive bar codes and icons that, when read or snapped with a mobile phone, provide the consumer with product info, a promotion, or a coupon.
A newly-released report finds that marketers who have experimented with green marketing messages generally find them effective.
In addition, more than 80% of the 370+ respondents indicate they expect their companies to spend more on green marketing in the future.
According to a report by Marketing Charts, online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits -- this from a new study from the MIT Sloan School of Management....
From Kodak's Grow your Biz Blog: a video monatge of of "Print Delivers" produced by The Print Council featuring a fact-based "print is powerful" and "print delivers" presentation.
According to the “2010 Marketing Trends Survey” from StrongMail, nearly nine in 10 business leaders say they plan to increase or maintain their marketing budgets in the coming year, and one-half expect their customers to be spending more in the coming year.
E-mail and social media top the list of marketing tactics respondents will increase spending on.
McGraw Hill Research’s Laboratory of Advertising Performance (LAP) analyzed the performance of 600+ companies.
Those companies that maintained or increased their advertising during a recession saw a 275% increase in sales growth...
According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, word of mouth remains the biggest influence in shopper’s electronics and apparel purchases. The survey finds that advertising inserts, articles and in-store promotions also sway buying decisions.
