With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits.
The Marketing Executives Networking Group's (MENG) its Third Annual Survey of Top Marketing Trends. “Marketing ROI” moved from the third most important marketing concept in last year’s survey to the number one spot in this year’s survey, followed by “Customer Retention” and Brand Loyalty.” In addition, “Mobile Marketing” and “Social Media” officially made the top-10 concept list for the first time this year.
From Kodak's Grow your Biz Blog: a video monatge of of "Print Delivers" produced by The Print Council featuring a fact-based "print is powerful" and "print delivers" presentation.
The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.
