According to a new study by UK-based research firm Connect Insight, just 17% of web users find online ads "impactful and appealing," while most respondents say they find them "intrusive, repetitive, unappealing and cheap."
The DMA's new Digital Marketing Practices and Trends report, which examines today's digital and traditional marketing methods and how they are likely to evolve over the next year, shows that the use of digital media is growing rapidly, yet direct mail remains strong.
Three of 4 (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a new Student Watch study conducted by OnCampus Research.
The results of its fourth annual 2010 Marketing Survey of online marketing professionals from Datran Media. The results of the survey reveal significant optimism towards 2010 marketing and advertising spending, after a decline in 2009, and nearly three-quarters (73.6%) believe that advertising revenues will increase in 2010.
According to Pew Research Center's study Understanding the Participatory News Consumer, the "overwhelming majority of Americans (92%) use multiple platforms to get news on a typical day, including national TV, local TV, the Internet, local newspapers, radio and national newspapers. Some 46% of Americans say they get news from four to six media platforms on a typical day. Just 7% get their news from a single media platform on a typical day."
According to a report by Marketing Charts, online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits -- this from a new study from the MIT Sloan School of Management....
The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks.
According to am email deliverability study from Return Path, more than 20% of email is not delivered to the consumer's inbox. The failure rate is even higher for B2B commercial emails.
According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of US consumers surveyed say they are frustrated by the most common types.
A report on search engine marketing (SEM) finds that while marketers continue to invest in search ads, they are less than satisfied with the results they're getting.
According to a new forecast from Forrester Research, consumers will receive more than 9,000 e-mail marketing messages a year by 2014. Ths equates to about 25 messages a day, more than double the daily average that consumers receive today.
Epsilon's Global Consumer Email study “demonstrates that the email channel does not exist in isolation from other online and offline channels,” says Andrew Frawley, president, Email and Digital Solutions at Epsilon. “Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs.”
A recent Burst Media survey finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits.
A 2008 poll by the Consumer Reports National Research Center shows that most Americans are very concerned about what is being done with their personal information online. According to the poll, 82% of consumers are concerned about their credit card numbers being stolen online, while 72% are concerned that their online behaviors were being tracked and profiled by companies.
According to MRI’s 2008 American Kids Study, children are increasingly using the Internet to look for further information on products they see in print and TV advertisements.
According to a survey from Burst Media, ad cluttered websites not only annoy their audience, consumers state they have a less favorable opinion of an advertiser when their advertising appears on a web page perceived as cluttered.
