A recent study by Deloitte and Harrison Group, found that 92% of U.S. consumers have changed their grocery shopping behavior in the last two years.
According to consumers surveyed, print coupons and loyalty cards are the most popular tools for saving money.
The National Retail Federation's 2010 Consumer Intentions and Actions Back to School survey finds that consumers are doing their homework -- comparative shopping using circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions.
Free Standing Insert (FSI) coupon activity increased 10.1% during the first six months of 2010 versus the same time period a year ago according to Marx, a Kantar Media solution. This increase is the greatest observed during the first six months of a calendar year
According to data from The Nielsen Company, newspaper inserts are still the primary method of coupon distribution (89%) and redemption (53%), yet Internet redemption is very much on the rise.
According to Scarborough Research, the Sunday newspaper (51%) and other print sources remain the top means for acquiring coupons. The study also finds text messages and email and finds they are an emerging source for coupons.
According to the NCH's Mid-Year 2009 Topline Coupon Facts, Sunday free standing inserts (FSI's) accounted for the majority of coupon distribution (86.2%) in the first half of 2009.
Research commissioned by UK-based Direct Marketing Association's (DMA) Inserts Council finds that printed advertising inserts complement online marketing by generating a significant online response.
The research found that an average of 52% of responses to inserts went online for additional information about a product or service.
