Magazine Ads Featuring Web Addresses Boost Traffic to Advertiser Sites

Magazines

A 2008 Magazine Publishers of America study confirms prior studies that show including URLs in magazine ads drives readers to advertiser websites.
 

The biggest lifts came in the women's service, home, and travel categories, where ads featuring web addresses were 98%, 103% and 186% more likely to boost website visits.
 

Source: Magazine Publishers of America

About: Analysis of 833 print ads in seven magazines representing six distinct magazine genres.  Study commissioned by Magazine Publishers of America and conducted by VISTA Print Effectiveness Rating Service.  Released June 2, 2008.

Source:  Magazine Publishers of America, Magazine Ad URLs Increase Web Visits: How to Improve Magazine Ad Effectiveness, 2008.