The Effectiveness of Point-of-Sale (POS) Displays
Point-of-Sale (POS)
Point-of-sales (POS) displays at supermarkets:
- Boost brand sales, on average, 1.2-19.6% depending on the product and type of display.
- Almost 50% of POS advertising at the main shelf, and 41% of POS displays at secondary in-store locations, proves to be effective at increasing sales.
Point-of-sales displays at chain drug stores:
- Brand sales experience a 6.5% average lift from POS displays.
- Over 50% of purchases are influenced by POS displays.
Source: Data from Point-Of-Purchase Advertising International [POPAI], as reported by Marketing News, 11/1/2007, Vol. 41(18).
