July 21, 2010 - With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money. For example, almost two-thirds of U.S. (65%) adults say they are purchasing more generic brands to save money, slightly up from February 2010 (63%) and almost half of Americans (48%) say they are brown bagging lunch, also slightly up from 45% six months ago.
Looking at changes to media habits in these economic times:
Phone service has also changed as 15% have cancelled their landline service and are only using cell phones. Cell phone usage is also changing as 15% say they have changed or cancelled cell service to save money.
