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Online Ad Spend Worldwide, 2009-2014

Ad Projections


According to recent analysis from eMarketer, while total global media spend dropped in 2009, online ad spending increased by 2% to $55.2 billion.
 

eMarketer forecasts that worldwide online growth will be double-digit each year through 2014 and that "these rates will be unmatched by other media."
 

Online Advertising Spending Worldwide, 2009-2014 (billions and %
            change)

Graphic courtesy of eMarkerter

 


The Internet’s share of total ad spending worldwide is forecast to jump from 11.9% in 2009 to 17.2% in 2014.
 

Online Advertising Spending Share of Total Media Advertising
            Spending Worldwide, 2009 & 2014 (billions and % of total)

 Graphic courtesy of eMarkerter

 

Source:  eMarketer, Double-Digit Growth Again for Online Ad Spend, July 13, 2010.