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According to recent analysis from eMarketer, while total global media spend dropped in 2009, online ad spending increased by 2% to $55.2 billion.

eMarketer forecasts that worldwide online growth will be double-digit each year through 2014 and that "these rates will be unmatched by other media."

The Internet’s share of total ad spending worldwide is forcasted to jump from 11.9% in 2009 to 17.2% in 2014.

Source: eMarketer, Double-Digit Growth Again for Online Ad Spend, July 13, 2010.

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