Online Ad Spend Worldwide, 2009-2014

Ad Projections

According to recent analysis from eMarketer, while total global media spend dropped in 2009, online ad spending increased by 2% to $55.2 billion.
 

eMarketer forecasts that worldwide online growth will be double-digit each year through 2014 and that "these rates will be unmatched by other media."
 

Graphic courtesy of eMarkerter

The Internet’s share of total ad spending worldwide is forecast to jump from 11.9% in 2009 to 17.2% in 2014.
 

 Graphic courtesy of eMarkerter