Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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Magazines

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Consumers Enjoy and Trust Magazine Advertising

As reported in the Magazine Pulishers of America's 2010/2011 Magazine Handbook, research by Yankelovich, a leading consumer research company, determined that magazines rank #1 out of 16 media for consumers having a positive impression of advertising.

Source: The Futures Company Yankelovich MONITOR/Sequent Partners, 2008

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