Site-wide links

Magazines Score Highest In Ad Receptivity and More

Magazines



According to data from Simmons’ Multi-Media Engagement Study, magazines continue to score significantly higher than TV or the Internet in ad receptivity and a number of other key engagement dimensions.
 

 Source: MPA's 2011/12 Magazine Media Factbook


 

Source:  Magazine Publishers of America's 2011/12 Magazine Media Factbook.

 

Category Browser

  • Fast Facts Categories
  • Research Categories
  • Case Studies
  • Additional Resources

    • Latest Fast Facts

    Latest Research Summaries

    Follow us on Twitter
    Print in the Mix is published by the Rochester Institute of Technology School of Print Media and made possible by a grant from The Print Council, with additional funding from Printing Industries of Southern California.
    55 Lomb Memorial Drive, Rochester, NY 14623-5603. Managing Editor: Liz Dopp (585) 475-7436 liz.dopp@rit.edu
    © Rochester Institute of Technology. All Rights Reserved | Disclaimer | Copyright Infringement