More Than Half of E-Mail Recipients Delete Marketing Mail Within Seconds

Digital/Online

June 28, 2010 -- According to a study by Salted Services, a company whose product tests and measures e-mail marketing campaigns, more than 50% of e-mail recipients delete marketing messages within two seconds of opening them.

The report studied the behavior of 14 million e-mail recipients using the company’s Litmus Email Analytics product.

Analysis found that messages with targeted messages and subject lines improved on these results with as much as 77% of recipients spending 10 seconds or more reading their messages.

The survey also found that mobile users spend longer reading messages than people using desktop computers.

Source:  BtoB, Study: Most e-mail recipients delete mail within seconds, June 28, 2010.