Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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U.S. Measured Media Ad Spend by Medium

AdAge: "26 top marketers bucked the trend and boosted 2009 advertising even as spending for the 100 Leading National Advertisers plunged 10.2%. Among those with the guts to spend more, 70% saw a U.S. sales increase -- double the success rate of those whose spending declined.

As for the bad news: Last year's LNA spending decline marked the sharpest drop since Ad Age began the ranking in 1956.

Among the Top 100 advertisers, one in four spent more, betting on opportunity in the Great Recession."

The pie chart from AdAge reflects 2009 U.S. measured-media spending for all advertisers.

Data Source: WPP's Kantar Media. Pie chart reflects 2009 U.S. measured-media spending for all advertisers including 100 Leading National Advertisers. Figures aggregated by Ad Age DataCenter. Numbers rounded.

Chart Source: Advertising Age, 100 Leading National Advertisers, June 21, 2010

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