Zogby: Americans Concerned About Online Privacy
Consumer Attitudes
June 2010 -- The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a new Zogby International poll commissioned by telecom firm Precursor.
Key findings:
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Nine in ten (87%) adults surveyed nationwide are concerned with the security of their personal information on the Internet.
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Nine in ten (88%) believe that tracking where Internet users go on the Internet without their permission is an unfair business practice.
- Eight in ten (80%) are concerned with companies recording their online habits and using the data to generate profit through advertising.
About: Zogby International conducted an online survey of 2,111 adults. The survey was conducted from 6/4/10 through 6/7/10. A sampling of Zogby International's online panel, which is representative of the adult population of the U.S., was invited to participate. Slight weights were added to region, party, age, race, religion, gender, and education to more accurately reflect the population. The margin of error is /- 2.2 percentage points.
Source: The Precursor Blog, Americans want online privacy -- per new Zogby poll, June 8, 2010.
