According to LogicLab's "Trends and Challenges in Publishing: Magazine Survey 2010," a survey to determine how US magazine publishers and editors keep up to date, the top channels most often used by this group to learn about new products and services are:

• Articles in print (49.1%)
• One-on-one phone calls (47.2%)
• Direct emails (41.1%)
• One-on-one chat (25.5%)

Channels that survey respondents say they never use to learn about new products and services are:

• Ning (customized social media networks) networks (80.8%)
• Mobile notices (65.3%)
• Twitter (57.7%)
• RSS Feeds (37.7%)

The top channels for getting news and new job- and industry-related information include:

• Internet (general Web and/or specific websites (37.9%)
• Press releases/PR pitches/newswires (31%)
• Associations (17.2%)
• Emails (13.8%)
• National print magazines/newspapers (12.9%)

Online, the most frequently used sources of information to share ideas with industry colleagues and/or keep up with industry trends include:

• Facebook Groups (28.1%)
• LinkedIn Groups (19.3%)
• Twitter (17.5%)

LogicLabs is a company which applies quantitative disciplines of data-driven marketing to the media-buying ad process.

About the survey:  Online, invite-only survey performed in December 2009 and successfully completed by 58 magazine publishers (61.4%), editors (21.1%), and sales management (12.3%).  The top industries by surveyed publications included special interest or lifestyle (48.6%) and commercial/professional (35.1%).  Additional details can be found in the free report.

Source:  LogicLab Inc., LogicLab Publishes Magazine Advertising Trends and Climate Study, February 10, 2010.