Magazine Execs Favor Print to Learn About Products/Services
Magazines
February 2010 -- According to LogicLab's "Trends and Challenges in Publishing: Magazine Survey 2010," a survey to determine how U.S. magazine publishers and editors keep up to date, the top channels most often used by this group to learn about new products and services are:
- Articles in print (49.1%)
- One-on-one phone calls (47.2%)
- Direct emails (41.1%)
- One-on-one chat (25.5%)
Channels that survey respondents say they never use to learn about new products and services are:
- Customized social media networks) networks (80.8%)
- Mobile notices (65.3%)
- Twitter (57.7%)
- RSS Feeds (37.7%)
The top channels for getting news and new job- and industry-related information include:
- Internet (general Web and/or specific websites (37.9%)
- Press releases/PR pitches/newswires (31%)
- Associations (17.2%)
- Emails (13.8%)
-
National print magazines/newspapers (12.9%)
Online, the most frequently used sources of information to share ideas with industry colleagues and/or keep up with industry trends include:
- Facebook Groups (28.1%)
- LinkedIn Groups (19.3%)
-
Twitter (17.5%)
LogicLabs is a company which applies quantitative disciplines of data-driven marketing to the media-buying ad process.
About: Online, invite-only survey performed in December 2009 and successfully completed by 58 magazine publishers (61.4%), editors (21.1%), and sales management (12.3%). The top industries by surveyed publications included special interest or lifestyle (48.6%) and commercial/professional (35.1%). Additional details can be found in the free report.
Source: LogicLab Inc., LogicLab Publishes Magazine Advertising Trends and Climate Study, February 10, 2010.
