More Than Half of B2B Magazine Subscribers Prefer Print

B2B

February 5, 2010 -- According to research conducted by Signet Research, 52% of subscribers to B2B print magazines say print-only is their preferred format.

The research was conducted between October 2009 and January 2010 using Signet Research AdStudy which measures recall, readership and exposure. Participants answered this question: "In what format would you prefer to receive (publication name)?"

Overall preference for the digital edition of a particular B2B magazine was 30%, while only 4% said they preferred website-based content only.
 

The survey received 2,307 respondents from a range of sectors, including automotive, government, energy and foodservice.