Print in the Mix - A Clearinghouse of Research on Print Media Effectiveness

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More Than Half of B2B Magazine Subscribers Prefer Print

February 5, 2010 -- According to research conducted by Signet Research, 52% of subscribers to B2B print magazines say print-only is their preferred format.

The research was conducted between October 2009 and January 2010 using Signet Research AdStudy which measures recall, readership and exposure. Participants answered this question: "In what format would you prefer to receive (publication name)?"

Overall preference for the digital edition of a particular B2B magazine was 30%, while only 4% said they preferred website-based content only.

The survey received 2,307 respondents from a range of sectors, including automotive, government, energy and foodservice.

Source: BtoB Magazine, More than half of b-to-b magazine subscribers prefer print-only, February 5, 2010.

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