Biggest Influences On Donations: DM in Top Three
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December 2009 -- Nearly two-thirds of Americans planned to give online to charities in November and December 2009, and their donations could exceed $4-billion -- $1-billion more than they donated during the 2008 holiday season, according to a survey from Convio, a fund-raising software company.
The survey reveals that the biggest influences on donations decisions:
|
Charity websites |
44% |
|
Word of mouth |
40% |
|
Direct mail |
28% |
|
|
27% |
Men and women planned to donate at virtually the same level, with 64% of men and 63% of women saying they planned to donate during the 2009 holiday season.
Convio figures are based on results of a survey commissioned and conducted by Forrester Research.
Source: The Chronicle of Philanthropy, Donors Are Expected to Give $4-Billion Online During Holidays, December 2, 2009.
