Coupons and Inserts Most Influential for Finding Back-to-School Savings

Inserts/Coupons

August 2009-- Select Highlights from NRF’s latest Back-to-School/College Consumer Intentions and Actions survey, conducted by BIGresearch:
 

Back-to-School Shoppers:  43.4% of back-to-school shoppers said coupons influenced them to shop at a particular store. Advertising inserts (42.1%), newspapers (32.2%), in-store promotions (32.1%), word of mouth (29.9%) and direct mail (16.2%) were also strong influencers in their decision on where to shop.

 

Source:  NRF Back-to-School/College Consumer Intentions and Actions survey

 

Back-to-College Shoppers:  Traditional methods of getting shoppers’ attention have not changed much -- when it comes to back-to-college promotions, most (38.8%) prefer receiving coupons. Other favorite advertising methods include advertising inserts (31.4%), word of mouth (31.2%), in-store promotions (23.7%), newspapers (23.2%) and television ads (21.1%).

 

 
Source:  NRF Back-to-School/College Consumer Intentions and Actions survey

 

About:  NRF’s 2009 Back-to-School and Back-to-College Consumer Intentions and Actions Surveys, conducted by BIGresearch, were designed to gauge consumer behavior and shopping trends. The poll of 8,543 consumers was conducted from August 4-11, 2009 and has a margin of error of plus or minus 1.0 percent.
 

Source:  DMNews, Survey: Coupons, sales strong influence on BTS shopping so far, August 19, 2009.