Online Catalogs Grow, Yet Print Catalogs Still Seen as Vital
Archive [Dated Content]
April 2009 -- Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of Catalogs is 12,524. Online catalogs continue to grow, accounting for 10,905 of the 12,524 catalogs listed, but catalogs with print versions are still vital accounting for 10,241 of the total.
- 2,011 online-only catalogs (an increase of 7.7% from 2008)
- 1,374 print-only catalogs (a decrease of 14.4% from 2008)
-
8,894 print and online catalogs (an increase of 2.5% from 2008)
"Niche areas of the catalog business that cater to the increased interest in entertaining at home are thriving, such as baking and its companion categories of confectionery and produce," said Trish Hagood, president of Oxbridge Communications. "Online catalogs are also continuing to grow...but print catalogs are still seen as vital."
|
Select Catalog Categories |
2009 |
2004 |
/- |
|
Books |
1,233 |
1,071 |
15.1% |
|
Apparel |
819 |
711 |
15.2% |
|
Automotive |
609 |
389 |
56.6% |
|
Education |
528 |
400 |
32% |
|
Gardening |
422 |
334 |
26.3% |
| Gift & Greetings |
358 |
300 |
19.3% |
| Manufacturing | 268 | 469 | -42.9% |
| Computer | 209 | 313 | -33.2% |
| Confectionery | 176 | 74 | 138% |
|
Produce |
82 |
29 |
183% |
|
Baking |
68 |
16 |
325% |
Source: Marketing Charts, Online Catalogs Account for 87% of Total; Print-Only Declining, April 28, 2009.
