Hispanic Newspapers Top Media Choice Among Growing Population

Newspapers

April 3, 2009 -- Alloy ACCESS, in partnership with Excend Consulting Services, conducted a Hispanic Newspaper Audience study with the results demonstrating that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population.

Some of the readership findings include:

 

• 82% of those surveyed read Hispanic publications
  
  
• 57% of respondents who read their Hispanic newspaper are under the age of 35
  
  
• 26% of readers share their paper with at least four others
  
  
• 74% of Hispanic newspaper readers have read three or more of the last five issues
  
  
• 53% have been reading their favorite Hispanic newspaper for three or more years.
   

Hispanic newspaper readers also pay attention to advertisements:

• 63% report looking at ads at least frequently, with 24% stating they always pay attention to ads
  
  
• 39% report sharing advertising information with a friend
  
  
• 34% have gone to an advertiser's website after reading an ad
  
  
• 25% of the 25-34 year old segment state they are most likely to have called or visited a retail store in response to an ad, more so than any other age group
  
  
• 55% of all readers state they use coupons from the newspaper at least occasionally; almost one-third using coupons frequently.

About:  The study surveyed 1,030 respondents in the top five states measured for Hispanic population (California, New York, Texas, Florida and Illinois) in February–March 2009. Demographic breakdown of respondents: 18-24, 25-34, 35 -54, and 55 and older.
 

Source:  NewspaperProject.org, Study Finds Hispanic Newspaper Readership Prevalent Among Hispanic Consumers of All Ages, April 3, 2009.