Newspapers Ads More Credible and Reliable

Archive [Dated Content]

December 2008 -- A study about newspaper readership finds that 61% of American adults read print editions of newspapers frequently, while 52% of adults read newspapers online every day or a few times a week.
 

Conducted by Douglas E. Schoen, of Penn, Schoen & Berland Associates, the survey polled a representational sample of the U.S. adult population, with 2,000 adults participating.  The margin of sampling error is /- 3% overall.
 

The poll shows that a majority of those surveyed believe advertising in newspapers gives them useful and is more credible and reliable than advertising in other mediums.
 

• Respondents say they find advertisements in newspapers to be more accurate and reliable than advertisements on television, on the radio, online and outdoors.
  
  
• A majority of respondents say they look at advertisements in newspapers frequently. 
  
  
• Over half of respondents said that at least sometimes newspaper ads influence their decision to purchase a product or service.

Source:  Reuters, New Study Finds Surprising Audience Information for Newspapers, December 17, 2008.