Transpromo and Consumers
Archive [Dated Content]
March 2008 -- InfoPrint commissioned a transpromotional marketing survey of 1,000 US consumers, ages 18-35, to better understand how they believe marketers are speaking to them.
The results:
- 57% said mail remains the preferred method of delivery for "must-read" documents like statements or bills.
- A quarter of consumers surveyed said they received four to six statements by mail a month.
- 86% have never purchased a product or service after receiving a separate promotional document with their monthly statements.
- 40% feel inserts that accompany monthly statements are always impersonal and irrelevant.
- 64% would use personalized coupons if printed directly onto monthly bills and statements.
- 45% feel that colorful promotional materials stood out as more interesting and enticing to read.
About: Survey of 1,000 US adults (18-35 year-olds) conducted in December 2007 by Zoomerang on behalf of InfoPrint Solutions Company.
Source: Infoprint news release, Marketers Are Still Not Targeting Their Customers Effectively, March 4, 2008.
