http://www.printinthemix.com/fastfacts Print in the Mix: fastfacts Mon Jul 26 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/364 http://www.printinthemix.com/fastfacts/show/364 Free Standing Insert (FSI) coupon activity increased 10.1% during the first six months of 2010 versus the same time period a year ago according to Marx, a Kantar Media solution. This increase is the greatest observed during the first six months of a calendar year Mon Jul 26 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/363 http://www.printinthemix.com/fastfacts/show/363 Email marketing open and click through rates continue a steady decline around the world, according to MailerMailer's Email Marketing Metrics Report. Fri Jul 23 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/362 http://www.printinthemix.com/fastfacts/show/362 According to Foresee's 2010 American Customer Satisfaction Index E-Business Report, social media is not found to be a significant source of product recommendations or purchases for most Internet users. Fri Jul 23 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/361 http://www.printinthemix.com/fastfacts/show/361 With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits. Mon Jul 19 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/360 http://www.printinthemix.com/fastfacts/show/360 According to a recent Marist poll, half of U.S. adults who have a profile on social networking sites such as Facebook, MySpace and LinkedIn worry about their privacy. Mon Jul 19 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/359 http://www.printinthemix.com/fastfacts/show/359 ZenithOptimedia has upgraded its forecasts for global ad expenditure growth in 2010 to 3.5%, up from the 2.2% it forecast at the beginning of April. This is the third upgrade in a row, after six consecutive downgrades. Mon Jul 19 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/358 http://www.printinthemix.com/fastfacts/show/358 The National Retail Federation's 2010 Consumer Intentions and Actions Back to School survey finds that consumers are doing their homework -- comparative shopping using circulars and newspaper ads leads online for back-to-school and back-to-college purchase decisions. Tue Jul 13 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/357 http://www.printinthemix.com/fastfacts/show/357 According to a report from eMarketer, the Internet’s share of total ad spending worldwide is forcasted to jump from 11.9% in 2009 to 17.2% in 2014. Thu Jul 08 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/356 http://www.printinthemix.com/fastfacts/show/356 More than half (56%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to 2009 research from Affinity’s VISTA Print Effectiveness Rating Service. Thu Jul 08 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/355 http://www.printinthemix.com/fastfacts/show/355 Research by Yankelovich, a leading consumer research company, finds that magazines rank #1 out of 16 media for consumers having a positive impression of advertising. Thu Jul 08 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/354 http://www.printinthemix.com/fastfacts/show/354 According to new data from Simmons’ Multi-Media Engagement Study, magazines continue to score significantly higher than TV or the Internet in ad receptivity and a number of other engagement dimensions. Tue Jun 29 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/353 http://www.printinthemix.com/fastfacts/show/353 According to a recent study, more than 50% of e-mail recipients delete marketing messages within two seconds of opening them. Tue Jun 29 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/352 http://www.printinthemix.com/fastfacts/show/352 Results of the 10th annual “Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2010”, from the Custom Content Council (CCC), Thu Jun 24 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/351 http://www.printinthemix.com/fastfacts/show/351 According to eMarketer, online ad spend will account for over 20% of total ad spend by 2014. Thu Jun 24 00:00:00 -0400 2010 http://www.printinthemix.com/fastfacts/show/350 http://www.printinthemix.com/fastfacts/show/350 Latest total U.S. measured media advertising spend as reported by AdAge, June 2010.