White Papers of Interest
(free registration at third party sites may be required)
Direct Marketing Trends for 2012, The Ballantine Corporation
What direct marketers will be doing in 2012 to boost their business. Traditional direct mail, email marketing, social media, and the overarching trend of integrated marketing.
Color Matters
Why Color Matters? Color and Marketing
A website featuring data about the role of color in marketing, as well the larger world we live in.
Reaching the Decision Makers (2011), Pitney Bowes
Research into the evolving role of direct mail in the B2B marketing mix across Europe and the USA
The Challenge of Channel Choice (2011) Pitney Bowes
Exploring B2B attitudes towards different media combinations.
The Personal Touch (2011) Pitney Bowes
A report on current levels of personalisation in B2B customer and prospect communications.
Magazine Media Factbook 2011/12, MPA
How America Shops & Spends 2011, Newspaper Association of America
State of the Media: Advertising Spend and Effectiveness, Nielsen (June 2011)
Forbes 2011 Report - Bringing 20/20 Foresight to Marketing (Summer 2011)
Mobile Action Code Usage Study: Usage In Magazines — Sept.-Nov. 2010, Nellymoser, Inc. (Fall 2010)
The Direct Marketing Report 2010, Experian (Fall 2010)
An Investigation into Printing Industry Demographics—2009, by Frank Romano and David Broudy, Rochester Institute of Technology (May 2010)
Digital Color Printing for Mid-Volume Direct Mail Applications: Comparing the Costs & Response Rates for Inkjet & Toner Technologies, prepared by Interquest for RISO (May 2010)
The State of the News Media Report 2010, Pew Research Center's Project for Excellence in Journalism (2010)
Driving Successful Email and Direct Mail Integration, from Merkle (2010)
The Importance and Value of B2B Advertising During Times of Economic Uncertainty, American Business Media (2009)
The Reality About the Promise of Printing in the Digital World by Harvey R. Levenson, Ph. D. and Cal Poly Graphics Communications graduate students (2007)
The Case for Print Media Advertising in the Internet Age by Patricia Sorce, Ph.D. and Adam Dewitz, Rochester Institute of Technology (2006)
