http://printinthemix.com/research/show/ Print in the Mix: Research Summaries Tue, 11 Oct 2011 13:07:04 -0400 http://printinthemix.com/Research/Show/91 http://printinthemix.com/Research/Show/91 Twenty years ago, "The Environment: Public Attitudes and Individual Behavior" was the first large-scale survey to measure Americans' green attitudes and behavior, providing insight into Americans' commitment to the environment. In 2011, SC Johnson revisits its original research, to examine changes in Americans' attitudes and behaviors today with respect to current environmental issues, and also reprise seminal questions from the original 1990 research. Tue, 30 Aug 2011 22:33:47 -0400 http://printinthemix.com/Research/Show/90 http://printinthemix.com/Research/Show/90 A University of Oregon School of Journalism and Communication study finds that print news readers remember "significantly more" than those who read news stories online. Tue, 16 Aug 2011 18:06:41 -0400 http://printinthemix.com/Research/Show/89 http://printinthemix.com/Research/Show/89 This study examined the ideal level, mix, and alignment of multichannel personalized communications (telephone, email, direct mail) between a business and its customers. An indirect finding of interest: researchers were surprised to find that direct mail proved to be such an effective communication method. Fri, 05 Aug 2011 19:58:21 -0400 http://printinthemix.com/Research/Show/88 http://printinthemix.com/Research/Show/88 Young US adults, ages 16 to 26, are fully engaged with digital communication but also cannot imagine a world without paper, according to research from TRU, a research firm focusing on youth insight. Fri, 10 Jun 2011 12:01:47 -0400 http://printinthemix.com/Research/Show/87 http://printinthemix.com/Research/Show/87 SMB owners deem advertising (43%), email (38%), and direct mail (36%) are deemed to be proven most effective with response rates, purchases, and more. Tue, 05 Apr 2011 09:23:03 -0400 http://printinthemix.com/Research/Show/86 http://printinthemix.com/Research/Show/86 Pew's 2011 State of the News Media annual report on the health and status of American journalism finds that the state of U.S. news media ad revenue improved in 2010, at least in comparison with 2009. Newspapers were the only major media sector to see continued ad revenue declines, down 6.4%. Thu, 13 Jan 2011 20:10:43 -0500 http://printinthemix.com/Research/Show/85 http://printinthemix.com/Research/Show/85 The latest version of the annual USPS periodicals study examines numbers and trends related to magazines and newspapers delivered via the US mail. Tue, 09 Nov 2010 05:42:45 -0500 http://printinthemix.com/Research/Show/84 http://printinthemix.com/Research/Show/84 "Eight of 10 households say they either read or scan the advertising mail sent to their homes." This, and other findings, from the annual USPS Household Diary Study. Thu, 13 Jan 2011 19:42:31 -0500 http://printinthemix.com/Research/Show/83 http://printinthemix.com/Research/Show/83 Results of an academic study examining consumer attributions of messages printed on direct mail envelopes and envelope characteristics -- and thus the perceived intentions of the direct marketer and about what is inside the envelope -- on intent to open a direct mailing. Tue, 27 Jul 2010 10:26:47 -0400 http://printinthemix.com/Research/Show/81 http://printinthemix.com/Research/Show/81 ATG's report, "Cross-Channel Commerce: The Consumer View," examines the essential role that multichannels -- print, online, in-store, and newly emerging channels, such as mobile and social media -- play in the consumer research and purchase experience. Tue, 27 Jul 2010 10:28:41 -0400 http://printinthemix.com/Research/Show/80 http://printinthemix.com/Research/Show/80 This study compared response rates of more than 650 real-life personalized cross-media campaigns to statistically demonstrate the uplift that can be gained from relevant, personalized communications. Tue, 27 Jul 2010 10:30:30 -0400 http://printinthemix.com/Research/Show/79 http://printinthemix.com/Research/Show/79 According to the findings of a study by the Universities of Pennsylvania and California, Berkeley, consumers don't like being tracked online and the more they know about how they're being tracked the less they like it. Tue, 29 Sep 2009 13:08:08 -0400 http://printinthemix.com/Research/Show/76 http://printinthemix.com/Research/Show/76 Results of a UK study that asks the question "Does the day that direct mail lands on consumers' doormats play a big part in its success?" Thu, 13 Jan 2011 21:19:58 -0500 http://printinthemix.com/Research/Show/74 http://printinthemix.com/Research/Show/74 The 2009 Vertis Customer Focus study findings show consumers have become more even receptive to using direct mail to seek information and obtain the best value. Tue, 27 Jul 2010 10:43:07 -0400 http://printinthemix.com/Research/Show/73 http://printinthemix.com/Research/Show/73 The DMNews/Pitney Bowes survey shows that targeted direct mail remains a key channel in reaching consumers and influencing their purchase decisions. Thu, 29 Jan 2009 10:53:31 -0500 http://printinthemix.com/Research/Show/72 http://printinthemix.com/Research/Show/72 MPA asked Marketing Evolution to update learning on their 2006 analysis of 20 cross-media accountability studies. Marketing Evolution added 18 additional cross-media accountability studies and went beyond analyzing effects to focus on return on investment (ROI). Tue, 27 Jul 2010 10:59:01 -0400 http://printinthemix.com/Research/Show/71 http://printinthemix.com/Research/Show/71 In this paper, the authors examine some of the stylistic changes that have occurred in magazine ads. They argue that the changes observed in advertising style reflect substantive changes in the consumers to which these ads were directed, and that these stylistic changes were necessary if such advertising was to continue to be effective. Thu, 29 Jan 2009 10:53:07 -0500 http://printinthemix.com/Research/Show/70 http://printinthemix.com/Research/Show/70 This survey examines the evolving media habits of business executives today, their influence on purchase decisions, and more. Thu, 13 Jan 2011 21:10:26 -0500 http://printinthemix.com/Research/Show/69 http://printinthemix.com/Research/Show/69 Top-line results from EDSF's ongoing research program to identify trends in the document communications industry (transactional service mailings and marketing communications). Wed, 11 Feb 2009 12:43:38 -0500 http://printinthemix.com/Research/Show/68 http://printinthemix.com/Research/Show/68 iProspect's Search Engine Marketing Integration Study finds techniques and practices employed by search engine marketers do not always take advantage of the offline behaviors of search engine users. Thu, 29 Jan 2009 10:45:42 -0500 http://printinthemix.com/Research/Show/66 http://printinthemix.com/Research/Show/66 This MPA paper present an aggregation of cross-media accountability studies demonstrating that magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent. Thu, 29 Jan 2009 10:55:14 -0500 http://printinthemix.com/Research/Show/65 http://printinthemix.com/Research/Show/65 Results from Alloy Media Marketing's College Newspaper Audience study. The report provides valuable data indicating college newspapers continue to reign as a top mass media choice among today's college students. Thu, 29 Jan 2009 10:57:24 -0500 http://printinthemix.com/Research/Show/64 http://printinthemix.com/Research/Show/64 A summary of the consumer research portion of PRIMIR's "Trends and Future for Financial and Transactional Printing" report. The primary goal of the consumer research survey portion of the overall study was to determine the current and future use by consumers of paper transactional documents such as bills and statements. A secondary goal was to determine the proclivity of consumers toward transpromotional printing. Thu, 29 Jan 2009 10:56:38 -0500 http://printinthemix.com/Research/Show/61 http://printinthemix.com/Research/Show/61 Transit advertising is a growing category of out-of-home advertising and an area that has received little academic attention. This study keys in to elements of effective airport advertising and is applicable to other transit locations. Tue, 29 Sep 2009 11:33:21 -0400 http://printinthemix.com/Research/Show/58 http://printinthemix.com/Research/Show/58 This classic study looks at the extent to which consumer use of the Internet displaces or reinforces the use of other media as sources of advertising information. Thu, 29 Jan 2009 10:57:05 -0500 http://printinthemix.com/Research/Show/56 http://printinthemix.com/Research/Show/56 InfoTrends' white paper detailing interviews with print service providers and marketing executives who have added, or are planning to add, transpromotion to their marketing mix. The report also includes InfoTrends desk research and studies. Thu, 29 Jan 2009 10:55:41 -0500 http://printinthemix.com/Research/Show/55 http://printinthemix.com/Research/Show/55 Tue, 29 Sep 2009 13:28:12 -0400 http://printinthemix.com/Research/Show/51 http://printinthemix.com/Research/Show/51 Magazines alone or working in synergy with other media consistently yielded the most positive results. Tue, 27 Jul 2010 10:52:52 -0400 http://printinthemix.com/Research/Show/49 http://printinthemix.com/Research/Show/49 This survey represents a call to action for the industry to both do more to lessen its environmental impact and better educate the public about what it is doing in that area--consumers want more choice in the mail they receive. Tue, 29 Sep 2009 13:46:24 -0400 http://printinthemix.com/Research/Show/48 http://printinthemix.com/Research/Show/48 This academic study finds that consumers find that print ads are seen as least annoying, whereas advertising in broadcast media is seen as most annoying. Thu, 13 Jan 2011 21:04:31 -0500 http://printinthemix.com/Research/Show/46 http://printinthemix.com/Research/Show/46 This study demonstrates how magazines add an important influence to all segments of the purchase funnel -- especially the most noteworthy category of purchase intent. Tue, 29 Sep 2009 11:23:10 -0400 http://printinthemix.com/Research/Show/44 http://printinthemix.com/Research/Show/44 Eight out of 10 investors and analysts prefer a printed annual report over the online version, while also expecting the annual report to be online. Thu, 29 Jan 2009 10:51:28 -0500 http://printinthemix.com/Research/Show/43 http://printinthemix.com/Research/Show/43 Nearly 40% of consumers who perform online searches for more information report being influenced by offline channels and this influence ultimately results in a purchase. Tue, 29 Sep 2009 13:16:39 -0400 http://printinthemix.com/Research/Show/40 http://printinthemix.com/Research/Show/40 The immediacy of mail and the attention it receives by consumers gives a company's marketing message an opportunity to be noticed unlike any other media channel. Tue, 29 Sep 2009 13:32:49 -0400 http://printinthemix.com/Research/Show/39 http://printinthemix.com/Research/Show/39 A compilation of top-line synopses of research and data on marketing media mix effectiveness, with a focus on magazine advertising. Tue, 29 Sep 2009 13:51:35 -0400 http://printinthemix.com/Research/Show/37 http://printinthemix.com/Research/Show/37 This study is important due to its methodology for it enables retail marketers to fine-tune their media strategies. It provides "a research framework to evaluate the extent to which advertising exposure correlates with changes in retail store visit behavior." Tue, 29 Sep 2009 13:53:01 -0400 http://printinthemix.com/Research/Show/36 http://printinthemix.com/Research/Show/36 This classic academic study finds few significant differences in advertising effectiveness regarding printed matter (out of home posters) and Internet media. Tue, 29 Sep 2009 13:33:35 -0400 http://printinthemix.com/Research/Show/35 http://printinthemix.com/Research/Show/35 Print ad content, when perceived as meaningful, results in consumer retention of ad details and being able to recall later when prompted. Contrarily, if a print ads strength is its attractiveness, consumers are not as likely to recollect ad details and facts, but instead to simply recall the brand name or product. Tue, 29 Sep 2009 13:54:10 -0400 http://printinthemix.com/Research/Show/34 http://printinthemix.com/Research/Show/34 The fight for local media advertising is between newspapers and radio foremost, and then between direct mail, Yellow Pages, and cable TV. Tue, 29 Sep 2009 13:17:56 -0400 http://printinthemix.com/Research/Show/33 http://printinthemix.com/Research/Show/33 An academic paper summarizing the survey of retail store managers' attitudes towards the value, use, and future of printed promotional material (e.g., direct mail, catalogs, and in-store signage). Tue, 29 Sep 2009 13:03:58 -0400 http://printinthemix.com/Research/Show/31 http://printinthemix.com/Research/Show/31 In this classic study, print ad content was recognized at a higher level than what was delivered online. Though Internet advertising was a novelty in 1998, the ability to see the full ad in printed format remains a strong point of the medium. Mon, 02 Feb 2009 10:10:14 -0500 http://printinthemix.com/Research/Show/30 http://printinthemix.com/Research/Show/30 This research uses an econometric analysis to assess the correlations between the media choices and overall business results. Printed mass media advertising showed greater impact than broadcast advertising. Tue, 29 Sep 2009 14:07:43 -0400 http://printinthemix.com/Research/Show/29 http://printinthemix.com/Research/Show/29 This research demonstrates that the way a person experiences a magazine or newspaper can affect the way the person reacts to advertising in the publication. Thu, 29 Jan 2009 10:48:03 -0500 http://printinthemix.com/Research/Show/28 http://printinthemix.com/Research/Show/28 This study bears out the adage that "the medium is the message." It is compelling contextual cues that influence consumers' perceptions of the advertising message. Tue, 27 Jul 2010 10:51:00 -0400 http://printinthemix.com/Research/Show/25 http://printinthemix.com/Research/Show/25 Media synergy is the ideal when planning advertising. This study shows that the most powerful combination is when direct mail is used in combination with national TV advertising. Tue, 29 Sep 2009 13:57:38 -0400 http://printinthemix.com/Research/Show/22 http://printinthemix.com/Research/Show/22 A look at the long-term effectiveness of multimedia advertising for two major competitors in the American sports utility vehicle industry. The study found that, in the long-term, magazine advertising was more effective than network TV advertising for both brands. Tue, 29 Sep 2009 13:06:37 -0400 http://printinthemix.com/Research/Show/21 http://printinthemix.com/Research/Show/21 This classic academic study, which still holds true based on more current studies, finds It would be a costly mistake for Internet companies to rely solely on online advertising to build awareness and generate traffic. Tue, 27 Jul 2010 10:37:35 -0400 http://printinthemix.com/Research/Show/19 http://printinthemix.com/Research/Show/19 Experiential experiences (shopping) and peer influence (word-of-mouth) beat paid media advertising as the top sources of information for many product categories. A hidden media impact might be the use of retail direct mail, ROP retail ads in newspapers, and insert media that drive store visits. The Internet, with its viral marketing capabilities, may be a medium to use to drive word-of-mouth sources of information. Tue, 29 Sep 2009 14:01:50 -0400 http://printinthemix.com/Research/Show/17 http://printinthemix.com/Research/Show/17 Advertising in broadcast media is more likely to be avoided than print advertising. Tue, 29 Sep 2009 13:22:44 -0400 http://printinthemix.com/Research/Show/16 http://printinthemix.com/Research/Show/16 Consumers pay attention to direct marketing efforts, thus validating direct mail as a highly effective tool. Thu, 29 Jan 2009 10:54:09 -0500 http://printinthemix.com/Research/Show/15 http://printinthemix.com/Research/Show/15 Research indicates that a majority of consumers use newspaper advertising to plan their retail shopping trips. Tue, 27 Jul 2010 10:54:45 -0400 http://printinthemix.com/Research/Show/13 http://printinthemix.com/Research/Show/13 This research adds a new paradigm -- where actual observed shopping behavior is correlated with the advertised item. Tue, 29 Sep 2009 11:29:17 -0400 http://printinthemix.com/Research/Show/2 http://printinthemix.com/Research/Show/2 B2B magazines and websites are the places executives go to keep up with industry trends. Advertising in these vehicles builds awareness for advertised brands and generate hits to corporate websites as readers seek additional information. Tue, 27 Jul 2010 10:33:59 -0400 http://printinthemix.com/Research/Show/1 http://printinthemix.com/Research/Show/1 This survey findings underline the synergy of using a multichannel campaign (print, online, and face-to-face contact) to promote business products and services.