Fast Facts

According to a survey of mobile phone owners, 55.2% do not want promotional messages sent to their phones.

There are almost 187 million magazine reading adults in the U.S. -- and almost half (46%) are interacting with their favorite magazines exclusively in print.

Sunday newspaper ad inserts remain a sought out feature with consumers. Among all U.S. consumers, 29.6% regularly read the Sunday ad inserts.

Social media engagement leads the list of "most exciting digital opportunities" for marketers in 2012, yet its effectiveness as a revenue generating channel is less encouraging.

Nine out of ten U.S. adults worry about online privacy and 88% avoid doing business with companies who they believe do not protect their privacy, finds a 2012 TRUSTe survey.

A 2012 study finds that traditional ad channels outperform digital channels in engaging American consumers. TV, magazine, and direct mail ads take top billing. Digital ads featured via search engines, social media and blogs rank at the bottom.

Offline channels, such as TV, print media and radio -- not Facebook or Twitter -- are the ways consumers most frequently discovered new brands, products and services, recent research finds.

A study on the adoption and use of social media in the 500 fastest growing U.S. companies indicates that corporate usage of social media within the Inc. 500 has changed in the past 12 months. The study reveals the incorporation of new platforms and tools including Facebook, LinkedIn, Twitter, YouTube, texting, downloadable mobile apps and Foursquare. There is a reduction in the use of blogging, message boards, video blogging, podcasting and MySpace.

The top elements of advertising that make women "take notice" are an easily found price (45%) and proof or details of quality (43%) followed by relevant messaging (39%) and ads that are easy to remember (28%).

Magazines use of mobile action codes -- QR codes, Microsoft Tags and 2D barcodes -- exploded in 2011, rising 439%. Video and sweepstakes/opt-ins were the the biggest uses for action codes.

According to a recent survey, Americans have declared their preference for paper-based media in a digital world with 70% stating they prefer to read print and paper communications than reading off a screen.

According to a survey of U.S. marketing executives, mobile marketing is an integral part of their 2012 marketing strategy with mobile apps (43%) and mobile barcodes (41%) rank highest as mobile marketing strategies companies are interested in deploying in the next 12 months.

A study examining the shopping behaviors of 8,000 U.S. mothers shows moms are more likely than the general population to include use of QR codes in their deal-finding arsenal.

Total U.S. advertising expenditures in the first nine months of 2011 increased 1.5% from a year ago and finished the period at $104.7 billion, according to data from Kantar Media. Spending growth slowed during the third quarter and was up 0.4 percent compared to last year.

BIA/Kelsey expects revenues from print and online directories to decline globally from $23.4 billion in 2011 to $22.0 billion in 2015, representing a compound annual growth rate of -1.5%. BIA/Kelsey believes newer services (websites, video, social, mobile, SEM) rather than established Internet Yellow Pages platforms will be the primary digital growth drivers for directory publishers in the coming years.

A European survey finds that paper is still the favored medium of all age groups -- including young adults.

A recent study of over 1,200 U.S. consumers looked at how people are using QR codes. While only 21% know QR codes by name, 81% of respondents recognize them by sight and nearly 20% of smartphone users say they have made a purchase after scanning.

To "determine the relative merits of print vs. digital media in today's retail environment," Nielsen undertook an extensive survey of 11,000 U.S. adults, examining marketing channels and their sway on shoppers. Contrary to the message that is often heard regarding print losing ground to digital channels as a means of influence, consumers state that it is print that most influences their store choices--even among the Millenials.

A Harris Poll finds that consumers planning their shopping this holiday season "are utilizing multiple information sources -- both traditional and emerging technology sources -- in their planning and shopping process."

Smartphone applications and QR mobile barcodes are expected to spur innovation and sales in the marketing world in 2012, according to a survey of marketing executives. Nine out of 10 respondents expect their mobile marketing program to increase in the next 12 months

Consumers say they're more likely to open envelopes with color text and graphics on the front.

According to KubasPrimedia's Preview 2012 Study, U.S. and Canadian newspapers have lowered their expectations concerning most advertising revenue sources in 2012. The one exception is digital, for which 53% foresee a "large increase."

MAGNAGLOBAL has revised its global ad spending forecast to grow by 5% to $449 billion, down from projected 6.5% growth, according to the forecast. Internet advertising is projected to become the second-largest media category globally, accounting for almost 20% of global advertising dollars,

The latest forecast by ZenithOptimedia finds that global ad spending in major media will grow 4.7% to $486 billion in 2012. That's a slight revision down from the media agency's October last forecast in October 2011, when the company predicted 5.3% growth for 2012.

Epsilon Targeting's latest Consumer Channel Preference Study of nearly 5,000 U.S. and Canadian consumers, finds direct mail continues to deliver as consumers' preferred means of receiving marketing messages from brands.

A survey to gauge college students' engagement with QR codes finds the majority unable to successfully use them, nor are they likely to use them in the future.

Readers in areas served by community newspapers continue to prefer the local newspaper as their sources of local news and advertising. The 2011 results of the annual survey by the National Newspaper Association shows that 74% of people in communities served by a newspaper with circulations under 15,000 read their local newspaper each week.

A 2011 holiday shopping study examines what marketing tools consumers will use, and react to, this holiday season to find the best prices. Consumers indicate they respond best to personalized offers, also turn to newspaper inserts.

A report commissioned by Advertising Standards Canada surveyed 1,378 Canadians and 800 Americans for perceptions and attitudes towards advertising. Overall, respondents find ads provide value and are helpful, but they aren't so confident that they are truthful or accurate

A survey of more than 500 U.S. consumers finds that 72% of consumers say they have seen a QR code, yet nearly 30% of these respondents do not know what it is.

"While much of the marketing community is focused on sealing better relationships between brands and consumers via social media, a new study from Pitney Bowes suggests that their efforts would be better spent in other areas," according to a new consumer engagement study from customer communications management firm Pitney Bowes

In its annual Survey of the American Consumer, media and consumer research firm Gfk MRI interviewed approximately 26,000 American adults on their media consumption habits, including magazines. The latest survey finds that out of 1.6 billion magazine exposures, print was the format turned to by 9 out of 10 of the overall audience.

A survey finds that two in three have clicked or acted on an ad in the past six months, yet for respondents who don't click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don't trust ads to be truthful. One in 4 for say they ignore online ads altogether, regardless of ad relevance.

Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to new study from email marketing company Constant Contact. In addition, it is not at the expense of other marketing efforts; in fact, 65% report that social media tools complement other forms of marketing.

According to a new report by comScore, an online measurement provider, a considerable number of U.S. female shoppers use newspapers for comparing prices and finding deals.

Nielsen's third quarter survey of U.S. mobile users find that the majority of Millenials and GenXers sport an "essential for mobile commerce," smartphone device.

Localized marketing is becoming a critical area of strategic focus and competitive advantage for brands, reports the CMO Council. The most preferred channels for localized marketing are: experiential events, direct mail, FSIs, localized web sites, social networks, electronic messaging, and, interactive digital signage.

It's estimated women control approximately $5 trillion in spending annually. When it comes to marketing channels and their use in the purchase process -- younger and older female consumers cite coupons, inserts, and direct mail and newspaper ads as most useful.

Select direct mail stats from the DMA 2011 Statistical Fact Book.

Business professionals say the top sources they regularly use to keep current include print magazines, as well as search engines and enewsletters.

A survey of consumer perceptions towards personal data collection by marketers finds 74% of North American consumers said they "don't feel they're receiving a benefit from sharing personal information with marketers."

The DMA projects direct mail expenditures are expected to grow 4.6% this year. ROI for direct marketing in 2011 is projected at $12.03 of sales per dollar of expenditures, compared with $5.24 for general advertising.

A marketing channel use survey conducted by Pitney Bowes and marketing research firm Vision Critical finds that direct mail is embraced by four out of 10 marketers and that marketers under 35 are also more likely than other age groups to use direct mail in their marketing mix.

Small and medium-sized businesses (SMBs) will continue shifting their marketing budgets to digital advertising, performance-based platforms and customer retention business solutions over the next five years, according to a U.S. SMB Spending Forecast by BIA/Kelsey.

Newspaper circulars are still tops, with 43% of shoppers saying this is their preferred resource for back-to-school shopping. Only 2% list mobile as a preferred shopping resource.

In Q2 2011, marketers reported moderate growth in spending, sales, profits, and staffing, compared with the previous quarter and the same quarter last year. Performance metrics was tempered by continued uncertainty about general economic conditions. Even as marketers reported guarded optimism about Q3, they cited general economic conditions as the leading inhibitor of marketing performance.

Paradysz's "2011 Seasonality Study" of direct mailing trends finds that key direct mail months and overall seasonal patterns remain relatively stable for most consumer sectors despite continued economic challenges.

Marketing executives say they are planning to increase spending on all forms of marketing. This is despite the steady stream of dour economic news.

Total advertising expenditures in the first six months of 2011 increased 3.2% from a year ago, according to Kantar Media. Spending growth eased slightly during the second quarter and was up 2.8% compared to last year, thus contributing to speculation about the durability of an advertising recovery that is into its second year.

According to a study of consumer preference for how brands communicate with them, consumers are using technology to control their relationships with brands and filter out unwanted communications. Direct mail and email marketing come out on top as the most accepted forms of communication.

A study of online shoppers found that there was $21 million difference in online sales per million site visitors between those who had received a print catalog at their home address and those that had not.

When it comes to coupons, the Sunday newspaper still remains the top source for savings. Almost half of all Americans get their household coupons from the Sunday newspaper. In-store circulars and direct mail follow as top sources.

According to comScore, Inc., 14 million mobile users in the U.S., representing 6.2% of the total mobile audience, scanned a QR or bar code on their mobile device, in June 2011. QR or bar code users are most likely to scan codes found in newspapers and magazines and on product packaging and do so while at home or in a store.

Over 10,000 online shoppers how they preferred to hear about upcoming sales and promotions from favorite web retailers. Not surprisingly, email promotions come out on top for online shoppers. Yet, the #2 spot went to print mail, with a full one-quarter of all online shoppers say a print catalog or a direct mail promotional piece received at home is preferred.

Combining direct mail with other marketing activities increases campaign payback by up to 20%, research out of the UK shows.

A survey by Ipsos Mendelsohn of wealthy Americans use of new and traditional media finds that "there is no denying that traditional outlets are thriving in the lives of consumers today," and that they "form the core of how most consumers interact with media."

According to an InfoTrends study, marketers report their organizations employing a growing number of media channels, as well as a shift toward not only using more digital marketing channels, but more options of all kinds.

Six out of 10 U.S. consumers feel that it is acceptable for companies to make "green" claims in their marketing IF the company backs up the claim with additional details.

A survey finds that behavioral advertising is one of the top consumer issues relating to mobile marketing, with a majority being apprehensive about advertising tracking and wanting the choice not to participate.

A shopper study finds that in general the Internet is "the source most shoppers access for product information, but this is not true for all retail verticals." Newspaper ads remain the top choice for grocery shoppers (chosen by 40%) and relatively strong with those shopping for home goods (16%), as well as apparel shoppers (11%).

The Pew Research Center's Internet & American Life Project finds that as of May 2011, one-third of all American adults (35%) are smartphone owners.

New research from Nielsen examining the benefits of print and digital advertising finds that shoppers prefer print advertising, followed by basic digital (websites, email).

A national study commissioned by Google explores how the changing world of media is influencing the shopping decision-making and the roles that print, digital and social media are playing.

The latest facts on the growth of the U.S. mobile market from ExactTarget's and CoTweet's Subscribers, Fans and Followers research series.

Consumer research from GfK MRI shows that adult owners of eReaders, like the Kindle and the Nook, and tablets, such as the iPad, are also heavy readers of the printed versions of magazines and newspapers.

A comprehensive study of email marketing metrics for nine industries shows delivery rates up, but open rates have slipped and click rates remain flat.

Despite prevailing perceptions, a survey finds that consumers use Yellow Pages (74%) and search engines (76%) most to find local businesses -- outpacing other local media including social networks, magazines, newspapers, and promotional circulars/emails.

U.S. advertising and marketing executives are optimistic about increasing ad spending over the next 12 months, with the big increases being earmarked for traditional media.

A back-to-school survey finds that moms are not looking to social media for information about back-to-school products and promotions. Moms say they prefer emails directly from brands or retail stores followed by Sunday newspaper inserts, and personal referrals from family and friends.

According to media research firm Affinity, specializing in print and digital magazine audience measurement, more than 184 million American adults read magazines in print or electronic form every month (an average of 8.1 per month).

A study of the daily deal industry finds that not enough businesses are coming back to daily deals to make the industry sustainable in the long run. In addition, businesses spending their marketing dollars on daily deal sites are not building their brand by offering discounted prices for their products and services.

U.S. measured media advertising spending for 2010 and 2009 as reported by AdAge (June 2011).

Although multichannel giving has become a popular objective of nonprofits as a way to build constituent support, it is not widely practiced. The typical organization receives more than three-quarters of its total gifts through direct mail and only 10% of its gifts online.

Magazines boast the highest levels of consumer engagement of any media, according to research performed by global neuroscience research company Neuro-Insight.

Digital marketers say that printed industry publications, followed by marketing blogs, are their top sources for staying abreast of the latest in digital marketing innovations and trends.

According to the 2011 Affluence Collaborative survey the top reasons among affluent consumers for following brands on social media sites were an affinity for the brand and a desire to be kept informed. Print and other traditional media play a role in motivating the wealthy to "like" and follow a brand online.

The majority of small businesses (76%) state that their ideal marketing mix is a combination of traditional and digital communications, according to a new survey released by Pitney Bowes Inc.

Google/Ipsos OTX MediaCT smartphone consumer behavior study shows ads in traditional media plays a key role in motivating users for to perform searches to assist in their shopping and subsequent purchases.

The WhatTheyThink Economics and Research Center, directed by Dr. Joe Webb features an "Industry Snapshot", featuring a live feed of industry data that is up-to-date and downloadable.

A Custom Content Council study finds companies focusing on higher-impact print custom publications, as well as emerging platforms (e.g.--video, mobile), for getting out their marketing message.

The fourth annual Signs of the Times national survey of small businesses find owners optimistic and increasing their use of all marketing and advertising tactics -- including use of print.

The top 20 most effective magazine ads of 2010, as determined by Gfk's MRI Starch and presented by AdAge.

Four out of five U.S. adults (79%) say they took action as a result of newspaper advertising in the past month, according to data from "How America Shops and Spends 2011," a survey of 2,500 U.S. adults conducted by an independent research firm for the Newspaper Association of America.

A video recap of the latest Print Delivers presentation. Held in Dayton, OH on March 9, 2011, attendees heard industry leaders make a case for the effectiveness of print, as well as the sustainability of paper and print.

Data from a variety of recent sources covering consumers and their use of mobile phones, QR codes, and mobile commerce.

Nielsen's State of the Media 2010 provides a quick overview of the U.S. device usage and audiences--from mobile phones to television. Select facts: Percentage of Americans with 4 or more TVs: 31% Number of Mobile Phone Users (13 ): 228 million Percentage of U.S. Mobile Subscribers with smartphones: 31%

According to Deloitte's fifth edition "State of the Media Democracy" survey, consumers say that the advertising that has the most impact on their purchasing decisions is delivered via traditional media.

Deloitte's fifth edition "State of the Media Democracy" survey finds consumers pay greater attention to print advertising than they do online ads.

Traditional media advertising remains a more effective driver of online traffic than social networking, a multinational study finds. In all of the nations assessed, social networks scored below those of TV, newspapers, radio, and email marketing offers.

Analysis from Winterberry Group shows spending on direct mail is expected to increase 5.8% in 2011, to $47 billion dollars.

Nine out of 10 B2B marketers, from companies of all sized and industries, report using custom content to grow their businesses. Social media is one of the most widely used tactics, yet is the communication tool rated least effective.

According to Target Marketing's 2011 Annual Media Usage Forecast survey results, despite direct mail being a top performer, it is the medium seeing the highest percentage of companies reducing spending (12.7%).

According to data from the just released MarketingSherpa 2011 B2B Marketing Benchmark Report, the majority (79%) of B2B organizations find direct mail to be either very effective or somewhat effective for their organization.

According to a report from social media and targeted email marketing providers ExactTarget and CoTweet, 91% of US email users have subscribed to a company's email and later decided they don't want to receive these emails.

According to a new AdAge/Ipsos Observer study, U.S. consumers most like advertisements appearing in newspapers and magazines, more than any other source.

A study of coupon redemption performed for the Newspaper National Network shows that coupons that appeared within newspapers (ROP) in the past six months were redeemed more often non-ROP coupons. The study, also found that newspaper-based coupons were more effective at getting consumers to try new products and switch brands.

eMarketer's meta-analysis of data finds the average time spent with all major media combined increased from about 10.6 hours in 2008 to 11 hours in 2010. TV and video (not including online video) captured the majority of all media time. The share of time spent with magazines and newspapers fluctuated between 10% and 7.5%.

MerchantCircle latest survey reports on online and offline marketing methods local merchants find most effective. Local small businesses are turning to search, social, and email channels -- and aren't giving up on mainstream advertising.

AdAge features the top 2010 magazine ad campaigns as determined by Affinity's Vista service.

Pitney Bowes surveyed 4,000 B2B marketers to uncover current B2B thinking regarding marketing channel choice and business communications in today's complex and challenging communication environment. The report confirms the importance of print in the integrated marketing mix.

According to a survey of over 4,000 US consumers, 47% of mobile app users say they click/tap on mobile ads more often by mistake than they do on purpose.

According to the DMA, a dollar investment in direct marketing advertising generates $12.57 in sales.

According to Deloitte's State of the Media Democracy survey, while 2010 witnessed another explosion of digital content, print magazines have "survived the digital tsunami," and that magazine advertising remains an important source of info for U.S. consumers.

According to NAPL's State of the Industry Report, 9th Edition, commercial printing industry sales (all sources, not just ink-on-paper) grew 1.1% during the three months ending in October 2010. During the same period in 2009 sales fell 14.8%. During the same period in 2008 sales fell 6.6%.

According to NAPL's State of the Industry Report, 9th Edition, industry's sales (all sources, not just printing) are expected to grow 1% to 3% in 2011 -- the first growth in four years. But "even if the industry finish at the top of that range, sales volume would still be $17.8 billion, or 18.1%, below pre-recession levels."

An aggregation of 39 Dynamic Logic studies demonstrates that magazines excel at driving results through the purchase funnel, with significant lift at each of the five stages.

More than twice as many online donors say they were prompted to give an online gift in response to a direct mail appeal compared to when they received an e-mail appeal, according to a national study.

According to a recent USA Today/Gallup poll examining Americans perceptions regarding online advertising and tracking their movements online, the majority are "largely opposed to such tactics -- even if they help to keep websites free."

When comparison shopping for vendors and service providers for their small and mid-sized business needs, 75% of business executives say they rely on word-of-mouth or the Internet. Print plays an important role also as 59% state they rely on trade magazines to guide them in vendor selection.

Burst Media's survey of consumer sentiment on ads tailored for the individual viewer based on a profile or past web surfing behavior finds that the majority (78.2%) recall seeing online ads that appeared to be tailored to them -- and one-third of these respondents (34.2%) say they dislike these ads.

Small communities served by community newspapers continue to demonstrate heavy reliance upon their local papers for news and information. Seventy-three percent say they read a local newspaper at least once a week, according to the fifth annual National Newspaper Association (NNA) readership survey.

According to a 2010 study conducted by the Custom Content Council, "branded content initiatives are considered by marketers to be more effective than any other leading form of advertising and marketing." The top reasons for using branded content is customer education and retention, and marketers see their investment fueling longer-term returns.

According to Google's report "2011 B2B Marketing Outlook," traditional marketing makes up the majority (66%) of B2B marketing budgets, despite the growth of digital advertising.

In a recent survey by Adweek Media/Harris Poll, when U.S. adults were asked which type of ads do they tend to ignore or disregard the most, more than six in 10 say Internet ads (63%).

A succinct, informative video recap of the latest Print Delivers presentation in Chicago on November 2, sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

Merchants seem to be embracing personalization of catalogs as part of their effort to effectively market and increase sales. The 2010 survey found that more than a quarter (28%) of catalogers surveyed in early 2010 were using variable data printing (VDP) to customize catalogs -- and close to 21.5% surveyed were actively considering utilizing VDP to customize catalogs this year.

Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of an Adweek Media/Harris Poll.

The ten most effective print ads of summer 2010 that motivated readers to take action as a result of seeing them, as reported by Ad Age.

According to a report issued by the Grocery Manufacturers Association and Booz & Co., newspaper circulars and inserts are the most popular forms of deal-hunting activities consumers engage in before at least half of their shopping trips.

According to a Adweek Media/Harris Poll survey of 2,163 U.S. adults, three-quarters of Americans (75%) say they have found a commercial on TV confusing.

Results from CMO Council's "Mapping & Tracking:The Optimized Marketing Supply Chain" survey finds that print marketing materials are the most popular promotional materials produced -- this despite the rise of multimedia options.

A Pitney Bowes Inc. survey of B2B companies shows that TransPromo -- the practice of adding marketing messages to bills and statements and other transactional documents -- is "moving from a much-talked-about projection to a widely implemented reality."

Top-line results from Starch Advertising Research's analysis on the effect print magazine ad placement has on reader attention.

According to research sponsored by the DMA and the industry group DiscMail Direct Coalition, direct mailings that include DVDs and CDs as part of the marketing package are appealing to consumers and result in higher open rates.

Eccolo Media's 3rd annual survey of U.S. B2B technology purchasers examines marketing collateral and its influence. The survey finds white papers have the greatest influence on purchasing decisions followed by brochures and case studies.

According to new E-Reader Household data analysis from Scarborough Research, is a strong , positive relationship between e-reader devices and newspaper readership.

Barcode technology provider ScanLife has released a new report on consumer use of product barcodes. Analysis of their platform data finds scanning traffic up over 700% in 2010 -- demonstrating consumer adoption of this emerging advertising device.

According to the 2010 Ipsos Mendelsohn Affluent Survey, contrary to the popular belief that 18 to 34-year old consumers are more likely to reject or avoid advertising than older affluent consumers -- they are, in fact, actually more interested in ads featured in nearly all mediums.

According to a survey of over 1,100 North American B2B marketers by MarketingProfs and Junta42, nine in 10 B2B companies are now involved in content marketing efforts.

A study by ExactTarget and CoTweet, finds that when Facebook users choose to "like" a company or a brand, the primary reasons are discounts, freebies, and to show friends their brand affiliations.

North American consumers in the 18-34 year-old demographic prefer, by a wide margin, to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms, according to national survey research from ICOM.

According to a new study by UK-based research firm Connect Insight, just 17% of web users find online ads "impactful and appealing," while most respondents say they find them "intrusive, repetitive, unappealing and cheap."

Seven out of 10 people feel that traditional forms of advertising -- print and TV -- are relevant to them, whereas only 45% feel that way about ads viewed on web sites.

A 2010 study by Deloitte and Harrison Group finds that 92% of U.S. consumers have changed their grocery shopping behavior in the last two years. According to consumers surveyed, print coupons are a popular tool for saving money.

The DMA's Digital Marketing Practices and Trends report, which examines current digital and traditional marketing methods and how they are likely to evolve over the next year, shows that the use of digital media is growing rapidly, yet direct mail remains strong.

Email marketing open and click through rates continue a steady decline around the world, according to MailerMailer's Email Marketing Metrics Report.

With the economy not yet turning around, a Harris Poll has found that American consumers continue to cut back on everyday things as a means to save money -- including their media habits.

According to Foresee's 2010 American Customer Satisfaction Index E-Business Report, social media is not found to be a significant source of product recommendations or purchases for most Internet users.

According to a recent Marist poll, half of U.S. adults who have a profile on social networking sites such as Facebook, MySpace and LinkedIn worry about their privacy.

According to a report from eMarketer, the Internet's share of total ad spending worldwide is forecast to jump from 11.9% in 2009 to 17.2% in 2014.

Research by Yankelovich, a leading consumer research company, finds that magazines rank #1 out of 16 media for consumers having a positive impression of advertising.

More than half (53%) of readers took action on magazine ads or had a more favorable opinion about the advertiser because of magazine advertising, according to research from Affinity's VISTA Print Effectiveness Rating Service.

According to data from Simmons' Multi-Media Engagement Study, magazines continue to score significantly higher than TV or the Internet in ad receptivity and a number of other engagement dimensions.

More than 50% of e-mail recipients delete marketing messages within two seconds of opening them, a survey by Salted Services finds.

Results of the 10th annual "Characteristics Study: A Look at the Volume and Type of Content Marketing in America for 2010," from the Custom Content Council (CCC).

According to The Direct Marketing Association's 2010 Response Rate Report, direct mail and e-mail remain the most commonly used media by direct marketers, with more than half using each.

The vast majority of U.S. residents are concerned about online tracking and ad targeting, according to a Zogby poll.

Three out of four (74%) US college students still prefer to use a printed textbook when taking a class, according to the findings of a Student Watch study conducted by OnCampus Research.

The 2010 Omniture Online Analytics Benchmark Survey finds that 80% of marketers believe ROI from online marketing activities is important to measure, but only 31% of those surveyed say they can effectively measure it.

"In a world where the web dominates in news and information, it is easy to assume that print mediums will become insignificant. But in the B2B world, specialized magazines remain an important source of information," finds a recent survey of nearly 700 Canadian business people conducted by Starch Research Services. The results show that while the Internet ranked first in the seven industry sectors surveyed, Canadian B2B publications ranked a strong second.

Consumers are holding on to their print magazines, not ready to join the e-reader revolution, and are open to more relevant and targeted, personalized advertising according to a new consumer experience study from the CMO Council,

Public television stations have reversed their decline in acquiring new donors through direct mail campaigns, new research shows. In addition, direct mail is the channel that generates public television's most loyal donors, based on overall retention rate.

A fast-moving, informative recap of the latest Print Delivers presentation sponsored by The Print Council, featured on Kodak's B2B YouTube channel.

While many other business sectors have reduced their direct mailings, fundraisers have "moved from a major player to a dominant one in the past year," according to analysis of data collected by North American Publishing's Who's Mailing What! Archive.

While a majority of marketing professionals and company decision makers view social media as essential to their business, most have not made any money using it.

The 2010 Marketing Survey of online marketing professionals from Datran Media reveals significant optimism towards 2010 marketing and advertising spending, after a decline in 2009, and nearly three-quarters (73.6%) believe that advertising revenues will increase in 2010.

According to a survey of 1,500 US adult consumers, most prefer print to e-mail for bills, invoices, financial statements and catalogs.

Analysis of daily printed newspaper readership performed by Scarborough finds that Readers Per Copy rates increased over the past three years by an average of 7.5%, "further enhancing the value of the newspaper as an advertising medium, and increasing exposure for advertisers."

Constant Contact's 2010 US Small Business Attitudes & Outlook Survey finds that small businesses are feeling more optimistic about the economy. Also, the number of marketing venues small businesses rank as important in attracting new customers is on the rise.

According to a study from marketing technology provider Unica, 75% of marketers with an online presence use website data they collect, such as customer interests, intent, and behavior -- when making decisions about marketing offers.

According to Outsell's Annual Advertising and Marketing Study 2010, U.S. B2B advertising and marketing spending will increase by just 0.8% in 2010, to $129 billion, yet interactive spending will climb 9.2%. With this said, close to three out of four B2B marketers surveyed believe in the power of integrated media and Outsell advises B2B publishers to think twice before giving up on print.

Direct mail remains the dominant way through which older Americans give, with 77% -- and, direct mail is at the top for many younger people. With that said, no single way of giving dominates for younger donors; Online giving is popular too.

According to a survey to determine how U.S. magazine publishers and editors keep up to date, the top channel most often used to learn about new products and services is print. The top channel for news and industry info is the Internet.

Research from Affinity's Vista service about ads on the front covers of magazines -- where advertising had long been seen as controversial within the industry -- finds that advertising can work very well and often outperform ads placed in a magazine's other premium spots.

According to research conducted by Signet Research, 52% of subscribers to B2B print magazines say print-only is their preferred format. Overall preference for the digital edition of a particular B2B magazine was 30%, while only 4% said they preferred website-based content only.

An AdweekMedia/Harris Poll asked consumers their thoughts about the advertising vehicles most likely to assist them in searching out bargains and sales. As reported by AdWeek, "print outscored other media as a venue for ads that would help a person find bargains."

The 2009 Marketing-GAP Tracking Study, conducted by online market research company fast.MAP and the UK's Direct Marketing Association (DMA), shows that marketers are continuing to underestimate the percentage of consumers who welcome items of direct marketing.

Print magazine and newspaper ads are becoming more interactive with the addition of interactive bar codes and icons that, when read or snapped with a mobile phone, provide the consumer with product info, a promotion, or a coupon.

An Environmental Leader report finds that marketers who have experimented with green marketing messages generally find them effective. In addition, more than 80% of the 370 respondents indicate they expect their companies to spend more on green marketing in the future.

Nearly two-thirds of Americans planned to give online to charities in November and December 2009, and their donations could exceed $4-billion -- the top three biggest influences for donating include direct mail.

Online advertising can prove better at targeting certain demographics than traditional media, but the increased competition of today's landscape means that these advantages do not automatically translate into greater profits says a study from the MIT Sloan School of Management.

Research regarding advertising during a recession found that companies that maintained or increased their ad spend during a recession saw a 275% increase in sales growth during and for the three years following. Companies that cut back or stopped advertising experienced only a 19% increase.

According to a Retail Advertising and Marketing Association survey conducted by BIGresearch, word of mouth remains the biggest influence in shopper's electronics and apparel purchases. The survey finds that advertising inserts, articles and in-store promotions also sway buying decisions.

Three-quarters (74%) of US adults, or nearly 171 million people, read a newspaper -- in print or online -- during the past week. This is according to the Integrated Newspaper Audience finding from Scarborough Research, the audience ratings measurement service for the newspaper industry.

To understand what marketing messages and channels of delivery were most valued by today's customer, a survey of U.S. consumers shows that regardless of channel, relevancy and individualization of the marketing message is what is valued. In addition, for all types of mail received, print is opened and viewed more than electronic mail.

A study analyzing front-end performance at retail stores finds that magazines are big performers, accounting for 25% of checkout dollar sales and checkout profits.

A survey of non-profits and their use of social media finds that the vast majority of nonprofit organizations (88%) are experimenting with social media yet still highly value traditional media.

According to Harris Interactive research, the majority of US adults think that printed media is easier to read than the digital equivalent. In addition, most adults reported that they feel more comfortable when they have something on paper than when it's on screen.

ExactTarget's Channel Preference Study finds that direct mail directly influences more consumers to purchase than any other channel

One of the findings of a social media survey of U.S. marketing executives: Direct marketing by far is expected to have the greatest impact on the success of companies and brands in the next year.

Research from Ipsos Mendelsohn and PHD finds that the majority of consumers aren't likely to pay for online newspaper or magazine content.

A survey by TMP Directional Marketing (TMPDM) and comScore finds that Internet search engines and print directories are the primary sources for finding local business information.

The results of an update to comScore's "Natural Born Clickers" research shows that 8% of the Internet user base account for 85% of all display ad clicks.

Three-quarters of small businesses say they have not found social media sites helpful for generating business leads or expanding business in the past year, according to a survey conducted for Citibank/GfK Roper.

Americans are increasingly turning to online and radio sources for news and information, while relying less on daily newspapers and TV -- yet both TV and newspapers are viewed as the most credible sources of news and information.

Despite the growth in the U.S. mobile market, mobile Internet users are only half as likely as non-mobile internet users to click on ads.

The MPA's "The Twenty Tweetable Truths About Magazines," a video of "quick takeaways about the enduring value of the magazine industry."

The 2010 Census is expected to find that nearly 310 million people live in the US, but, according to demographics expert Peter Francese one person will be missing: the average American.

A study performed for the UK's Outdoor Advertising Association (OAA) has found that the return on investment for newspaper and magazine advertising is higher than that for TV and outdoor advertising.

According to a study commissioned by InfoPrint Solutions, all consumers, but particularly young people, continue to value the financial documents they receive in the mail alongside online access. The study, conducted by Forrester Research, shows that consumers value personalized marketing on their bills and statement online, but even more so on paper.

A research study finds that print direct mail is the key for colleges and universities trying to engage and inform alumni and obtain donations.

An ARAnet survey finds TV and the daily newspaper remain the most credible sources of info with American consumers, and that TV, followed by newspaper remain the most turned to sources -- but their numbers are dropping with radio and online coming on strong.

A survey from the Audit Bureau of Circulations reveals the extent of print publishers' focus on the mobile market.

While women are engaged with social media, they are overwhelmingly not influenced and often "turned off" by brands in social media spaces, like Facebook.

According to consumer survey research, many of the print mailings and online messages that companies send to their loyalty reward program members miss the mark. An upside finding is that the Senior demographic reported a spike in engagement with rewards programs since the same questions were asked in 2007.

A Harris Interactive poll finds that when it comes to getting information to help them with purchase decisions, American adults of all ages use a mixture of traditional media and means (face-to-face, print advertising, phone calls) and online media (company websites, review-oriented websites). Social media was the least frequently cited source for purchase decision information.

Ad-ology Research's study on media influence on consumer choice in travel services finds that print media fares well.

Results of MRI Starch's analysis of what makes a print ad sell, as reported by AdAge.

Consumers say print coupons and advertising inserts are top influencers for shopping at a particular store for back-to-school supplies and clothing,

According to Scarborough Research, the Sunday newspaper and other print sources remain the top means for acquiring coupons. The study also examines text messages and email and finds they are an emerging source for coupons.

According to the 2008 USPS Household Diary Study, more than one of five households surveyed reported making a purchase as a result of advertising mail received.

The Internet is the most important source of business information for top executives, according to the Ninth Annual Forbes/Gartner C-Level Executive Study.

According to a study conducted by WorkPlace Media, while brands are setting up shop on social networks, such as Facebook and MySpace, nine of 10 respondents (89%) say they do not follow any brands via a social networking site.

Research commissioned by the UK-based Direct Marketing Association's (DMA) Inserts Council finds that printed advertising inserts complement online marketing by generating a significant online response. The research found that an average of 52% of responses to inserts went online for additional information about a product or service.

According to a survey by the Association of National Advertisers (ANA) and BtoB Magazine, despite ongoing concerns about measuring ROI and effectiveness, 66% of marketers have employed social media in 2009(compared to 20% in 2007) and 50% have employed viral videos (up from 25% in 2007).

Seven of 10 pizza market executives and operators rank direct mail as very important or important in their marketing efforts.

According to a study by Harris Interactive, Internet advertising efforts are on the rise, yet the majority of U.S. consumers surveyed say they are frustrated by the most common types.

Although online search dominates for finding local business info, consumers say they don't rely on search engines alone, but use search in combination with print and other local media.

According to the Rise of the Digital C-Suite study from Forbes Insights and Google, the Internet has become the most valuable information resource for U.S. executives.

According to a study by interactive marketing agency Rosetta, retailers who use newspaper advertising aren't doing a good job of connecting those ads to their e-commerce sites.

Recommendations by friends and family, opinions posted by consumers online, and brand websites are the most trusted forms of advertising globally, according to the 2009 Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.

More than one-third of Americans say that TV ads are most helpful to them in making a purchase decision, followed by newspapers ads. The most ignored advertising format was banner ads.

The Nielsen Company issued a report challenging popular assumptions about teen media usage. The findings show that "teens can often be reached by the same means as their parents."

While participation on social networking sites has jumped in the past year (43%, up from 27% a year ago), users view it as a means to communicate and interact with one another rather than a way to shop for products and services or to be marketed to.

A Teen Advertising Study finds teens prefer traditional advertising (TV and magazines) and overwhelmingly do not want ads texted to them.

Epsilon's Global Consumer Email study demonstrates that the email channel does not exist in isolation from other online and offline channels. Organizations must integrate these email best practices with communications in other channels to deliver the highest ROI programs.

Arbitron and Scarborough Research's Teen Mall Shopping Attitude and Usage Study finds that 95% of teens notice mall advertising.

The percentage of worldwide email traffic that is spam has been dropping but it still accounts for the majority of email traffic.

Proving that traditional media drives online leads, Telmetrics, a provider of advertising call measurement solutions, has released data demonstrating that many consumers visit a business's website after viewing their Print Yellow Pages ad.

While 83% of the Internet population participates in social media, less than 5% regularly turn to social media sites for guidance on purchase decisions.

According to a Hearst Magazines study, a significant number of consumers regard ads as a useful source of information.

More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling.

Oxbridge Communications reports the total number of catalogs in the 2009 National Directory of Catalogs is 12,524. Online catalogs continue to grow, but catalogs with print versions remain vital.

According to a study from psychographic-research company Mindset Media, personality is often a more effective prediction tool for media usage than demographics.

When it comes to investing in sustainable business behaviors and programs, 58% of corporate marketers and communicators believe that their organizations will increase their involvement in environmental sustainability initiatives during the next two to three years -- but how companies chose to market that commitment is mixed.

Research finds that Hispanic newspapers are a top media choice among the USA's large and growing Hispanic population-- and that the ads within are paid attention to.

A Custom Publishing Council study finds that custom publishing has increased in influence and acceptance.

Results from a study comparing in-store and out-of-store marketing communications and their influence. One finding: Internet advertising seemed to have minimal impact on planned or unplanned purchases in-store.

A study by research firm McPheters & Co. finds that TV and magazine ads are more effective than ads shown on the Internet.

An Avon study conducted by MediaVest finds magazine ads effective in reaching young consumers.

Analysis from newspaper ratings service Scarborough Research finds that 3 of 4 US adults read their local newspaper.

According to a study by Bredin Business Information, major marketers continue to move online to reach small and medium businesses, despite businesses preference for some offline tactics.

The Magazine Publishers of America's analysis of media effectiveness that goes beyond treating all looking at all minutes of consumer media usage as equal.

In a survey performed by Merkle Interactive, 30% of respondents say they stopped doing business with at least one company as a result of their poor email marketing practices.

A SeeSaw study examines the awareness, engagement, impact, and attitudes of consumers toward digital signage compared to other media. The results demonstrate print's effectiveness in several important categories.

A survey by Burst Media finds that the vast majority (80%) of web users are concerned about the privacy of their personal information such as age, gender, income and web surfing habits.

Research finds that 84% of Gen Y web users notice ads on social networks, yet only 19% find these ads relevant.

According to an InfoTrends study, marketers report an average improvement of 35% for multichannel campaigns (print, e-mail, and web landing pages) over single channel print-only campaigns.

A 2009 Forrester report finds that the majority of online and offline consumers still turn to the printed Yellow Pages for locating goods and services.

Adult consumers share reasons that make a difference as to what direct mail they open -- such as timing, personalization, and interesting packaging are top reasons.

According to a survey from Burst Media, ad cluttered websites annoy their audience and leave consumers with a less favorable opinion of an advertiser whose ads appears on such a page.

A study examining consumers impressions of advertisements in different media finds that ads appearing in traditional media are much more likely to have made a positive impression with consumers than ads running in digital media.

A 2008 poll by the Consumer Reports National Research Center shows that most Americans are very concerned about what is being done with their personal information online.

A study about newspaper readership finds ads in newspapers to be more accurate and reliable than advertisements on television, on the radio, online and outdoors.

According to a DMA study, 92% of all companies marketing to Hispanics report non-catalog direct mail as the most prevalent offline channel employed.

Select results from "Trans Meets Promo ... Is It More than Market Hype?," an InfoTrend's survey of consumers, direct marketers, and print service providers.

Deloitte's 2009 "State of the Media Democracy" global survey assesses consumers preferences on a variety of topics. Consumers across geographies rank TV advertising as having the most impact on their buying decisions. Magazine, online and newspaper ads occupy a second tier of influence across all countries.

The U.S. Media Myths & Realities survey, examining consumers use of dozens of traditional and new media channels, finds that consumers are using a wider variety of channels than ever before and the lines between media channels are becoming increasingly blurred.

An Ipsos Public Affairs study reveals the large sway traditional media sources hold in shaping public opinion in the complex world of online and influence.

A Knowledge Networks study reveals consumer use of emerging media platforms is supplementing, not replacing, traditional print resources when researching a business's products and services.

Children are increasingly using the Internet to look for further information on products they see in print and TV advertisements.

The 2008 DMNews/Pitney Bowes survey on consumer attitudes and behaviors related to direct mail finds that direct mail drives both prospective and returning customers to contact businesses.

A Forrester Research study asked consumers to rate their level of trust of various information sources. Traditional media, on a whole, still garners more trust from consumers than many digital sources.

Select results of the CMO Council's survey of 650 senior marketers on the primary benefits of transpromotional strategies.

ANA's 2008 multicultural marketing survey finds print to be the favored media vehicle for reaching multicultural audiences; Online advertising placed lowest.

Results of InfoPrint's 2007 transpromotional marketing survey of 1,000 US consumers, age 18-35.

The Association of Directory Publishers (ADP) National Yellow Pages Study (2008), conducted by Knowledge Networks, reveals 85% of the U.S. population used a printed directory last year. According to the study, 78% of print directory users contacted an average of two businesses as a result of using the print Yellow Pages.

More than 60% of merchant surveyed report that catalogs are their primary sales channel.

More than 80 percent of households read or scan the advertising mail they receive via the US Postal Service.

iProspect's Offline Channel Influence on Online Search Behavior Study finds that 67% of search engine users had been motivated to perform a search as a direct result of exposure to some form of offline marketing. Of this group, 39% state they have purchased a product or service from the company that prompted their original search.

Asked to judge the acceptability of various channels for marketing purposes, survey respondents give direct mail top marks, followed by e-mail. Consumer say direct mail was the medium that most led to purchases also.

An MPA study confirms prior studies demonstrating that including URLs in magazine ads drives readers to advertiser websites.

In a survey of online baby boomer trends, 93% of consumers age 40-plus say they have read an article about a product or service's website in print and have later visited the site to gather more information.

Dynamic Logic's research study asked consumers about their overall attitudes towards various advertising mediums. Print advertising and other traditional forms rate most positively, while more intrusive forms--such as non-opt-in email and mobile ads-- lag in consumer appeal.

Consumer recall of advertising with green messaging is high, but they do not automatically accept green claims made in advertisements.

Point-of-sales (POS) displays at supermarkets boost brand sales, on average, 1.2 percent to 19.6 percent depending on the product and type of display.

The results of a study comparing consumer response rates to a range of different direct marketing creative executions.