Case Studies
Complimentary PODi Case Study of the Month
This case study is available to our readers courtesy of PODi. PODi is a worldwide initiative helping member companies generate exciting ideas and applications to build profitable digital printing & marketing solutions businesses. While overall print volumes are in decline, PODi members are learning winning strategies for print-on-demand, marketing operations and full-service direct marketing.
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This month's complimentary case study is accessible until February 28, 2012.
Boelte-Hall “Moooves” Audience to Action with Cross Channel Marketing
© 2012, Caslon, a PODi Affiliate. All Rights Reserved.
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As a print service provider Boelte-Hall has been a participant in the Ag Media Summit (AMS) since its inception in 1999. The agricultural market is a key vertical market for Boelte-Hall and they wanted a direct marketing campaign that would show AMS attendees the power of cross channel marketing and increase traffic to Boelte-Hall's booth at the Summit. A direct marketing campaign was developed that incorporated direct mail, Personalized URLs, QR codes, and social media. The campaign drove tremendous booth traffic and was an excellent lead generation tool as 44.9% of survey respondents requested more information on cross channel marketing. |
Additional Sources for Case Studies
American Business Media B-to-B
ABM partnered with BtoB magazine to compile a series of case studies from previous BtoB coverage that showcases the strategies b-to-b media companies are utilizing to achieve their objectives.
Newspaper case studies from the Canadian Newspaper Association.
Envelopes That Sell
Case studies from the European Envelope Manufacturers Association
MarketingProfs (subscription based)
An online resource that offers "actionable know-how to help you market your products and services."
MarketingSherpa
MarketingSherpa is a research firm specializing in tracking what works in all aspects of marketing. Sherpa features case study interviews with brand-side marketing VPs and directors in both business-to-business and consumer marketing.
PODi Free Case Studies
PODi's searchable, online business case study database is the most comprehensive source of successful digital printing case studies available. Most case studies are feebased with the exception of the free ones linked to here.
Point of Sale (POS) Case Studies
Case Studies from Point of Sales News
USPS Deliver
Delivermagazine.com, the companion Web site to Deliver magazine, is a leading online information resource for marketing professionals. The “Case Studies” section features stories and industry analyses designed to inform and empower users by examining the issues that matter most and provide fresh marketing perspectives.
UTalkMarketing
Xerox's 1:1 Lab demonstrates the power of personalized color marketing to Xerox customers. The 1:1 Lab uses direct mail marketing campaigns to test the difference of customized print communication over standardized direct mail messages. These case studies highlight the transformative results of 1:1.
Xerox
Xerox's vast collection of case studies uncovers ways to make your company more efficient and effective by reading how others have used strategic document outsourcing to tackle business challenges, develop solutions across their eterprise, and produce measurable results.
