About Print in the Mix

Print in the Mix is made possible thanks to a generous grant from The Print Council, an alliance dedicated to promoting the greater use of print media, and supplemented with funding from the Printing Industries Association, Inc. of Southern California (PIASC). 

The mission of Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness is to advocate and educate for the value of print as a viable and effective ROI in the marketing strategy media mix.

Print in the Mix brings together valuable, verifiable, and factual data and research from a wide-range of credible industry and academic sources that make the case for print.  Covering all areas of print, including direct mail, magazines, custom publishing, newspapers, and more, Print in the Mix’s concise facts and top-line research summaries demonstrate print’s effectiveness and role in generating return on investment -- alone and working synergistically with other media to drive results.

Print in the Mix is housed at Rochester Institute of Technology and is published by the School of Print Media.  We are joined in this endeavor by faculty and staff from universities coast-to-coast who study printing industry trends.  Together we review research from a variety of academic and industry information sources and distill the quantitative facts and detail how the research was done to present top-line synopses for use by media specifiers, print providers, and others as they make the case for “print in the mix.”

We hope this site proves useful in its aim to bring together compelling research exhibiting the power of print.  Please feel free to contact Managing Editor, Liz Dopp at 585-475-7436 or liz.dopp@rit.edu.