Latest Fast Facts
Latest Research Summaries
85% of smartphone users finds prefer mobile apps over mobile websites. Yet, if dissatisfied with the performance of an app, 48% say they are less likely to use the app again.
Print ads continues to bring in the lion's share of revenue for B2B publishers; The top 3 fastest-growing segments: digital, events, and print advertising.
A survey finds 93% of the leading consumer magazines don't offer readers complete cross-platform digital experiences.
Four out of five U.S. adults say they took action as a result of print newspaper ad in the past month, and 53% made a purchase, according to a recent NAA study.
A study finds consumers are 'now putting their foot down on the number of irrelevant ads they are willing to see before they ignore a company completely."
